Understanding the design process from a psychological perspective

The design process is all about understanding people's needs, crafting solutions, and delivering a better experience. Psychology helps us understand how people feel, think, and make decisions and can eventually help us craft better solutions to deliver.

The core of every product design and development process lies in discovering, crafting, delivering, and improving.

Psychological theories and principles can help us in each step to understand users’ needs to deliver outstanding experiences to make the world a better place.

Let’s uncover how phycology helps us in each step of this process:

Discovery is all about understanding users' needs and wants and proper study and insights. With psychology, we further categorize the user's needs as either important or urgent or both.

Crafting is designing and prototyping a feasible solution. During crafting, psychology helps us understand better the user’s role and create the optimal solutions.

Delivering is providing the solutions to the real users and measuring the response. Psychology determines the response of the user’s interaction with the product in the real scenario.

Improve is an iteration of the crafting process to make the user experience better. With evolving users’ needs and wants, psychology helps us better understand how we can further satisfy the user’s needs and wants.

In the end, psychology is a great tool in the design process that plays an important part in designing better world experiences.

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