Understanding the Dynamics of the HVAC Channel

Marketers talk about the importance of channel marketing and the idea of understanding how to effectively market products throughout the distribution channel – from manufacturer to distributor to dealer/contractor to end user.

Geile Leon has had the opportunity to work within all of these channels in the HVAC category. We have worked with component manufacturers (NIDEC Motors) who sells to the HVAC manufacturers. We have worked with HVSC manufacturers who sell residential and commercial HVAC manufacturers (Nortek Global HVAC and Trane) who market to distributors and dealers/contractors. And finally, we have worked with dealers/contractors (Academy Air, Davison, and Morrison to name just a few) who sell and install products for the end users on both the commercial and residential sides of the business. Our experience doesn’t stop there because we also have worked with tool manufacturers Harris Products and Sporlan who are well known in the HVAC industry.

As a brand-driven strategic marketing communications firm, we have learned that your brand messaging and brand experience needs to be consistently strong throughout the distribution channel. Clarity and focus on your brand’s uniqueness and the needs it addresses for each audience is critical for moving product through the channel.

That’s where Geile Leon can help. This breadth of work and real world experience in the HVAC category makes us an invaluable partner to your team. 

Check out our newest industry work Portfolio for the HVAC industry and please do not hesitate to reach out if you have any questions!