5 Unique Ways to Display Customer Success Stories (with tips & examples)

Your customers are your best salespeople. Their real experiences and genuine satisfaction are more convincing than any ad you could make.

Here is an example of a customer case study that Content Beta made for Searce:

“Your customer is going to get to vote and talk. You want them out there as salesmen for you. In fact, customer delight is the main ingredient of success. You will succeed if you have delighted customers. Don’t settle for satisfied.” - Warren Buffet, Chairman and CEO of Berkshire Hathaway

Sharing customer success stories on your landing page sends a message to potential customers saying: "Our product or service delivers real results, and people just like you have achieved success with it."

In this article, I am going to talk about some unique ways in which your case studies can stand out to have that competitive edge.

Visually Unique Ways to Display Customer Success Stories

You want to show that you are creative and unique and here below are some ways how to achieve that:

1) By Connecting Numbers to a Face

Include photos of the customers alongside their quantifiable results. This puts a face to the numbers, making the success stories more relatable and memorable for your audience.

2) UGC Style LoFi Videos

Encourage customers to share their success stories through authentic, user-generated content (UGC) style videos. These low-fidelity videos feel genuine and unscripted, adding a layer of credibility to the testimonials.

Seeing real customers talk about their experiences in their own words builds trust with potential clients.

3) Using Interactivity

Make your success stories interactive by using elements like hover-flip cards (as seen below). When a user hovers over a card, it flips to reveal additional information or results.

This gamification aspect engages users and encourages them to explore more customer success stories on your website.

4) With Key Metrics Upfront

Grab attention by placing a key metrics box at the start of your success story. Highlight the most impressive numbers or percentages that show the impact of your solution.

This upfront display of tangible results raises curiosity and encourages readers to read more.

5) Brief Outline at the Beginning

Provide a concise summary at the beginning of customer success stories of the

• Customer's challenges,
• The solution you provided,
• Results achieved

This mini-format gives readers a quick overview of the customer success story's key points.

It's perfect for time-pressed visitors who want to grasp the essentials before deciding to read the full story.

Customer success stories aren't just about financial gains; they're narratives that show the positive impact your product or service has had on customers' lives or businesses.

Tips to Effectively Display Your Customer Success Story

Here below is another way to effectively display your customer success story:

Here are some tips to keep in mind when you create a customer success story:

• Transform your case study into an interactive timeline

This helps to show key milestones and achievements throughout the customer journey. (You can use visuals, quotes, data points, etc.)

• "Before and After" comparison

Highlight the transformation your product or service has brought to a customer's business with a compelling visual comparison. (You can use images, graphs, infographics to show tangible improvements)

• Choose a color scheme and typography that complements the content

Use different variations to highlight important information or create visual sections within the case study.

Use white space to create breathing room and improve readability. It also helps to separate different sections of the case study visually.

Book a Discovery Call with us at Content Beta if you want to create unique and strong customer success stories. We can also help you in repurposing video content to share it across other platforms.