Unleash the Power of Your Team: Why Employer Advocacy is Key in Employer Branding

With so many companies jostling for your attention in the employment market, social media has become a key battleground in the long running "war for talent". With tools such as Glassdoor, fishbowl, indeed ect it has never been easier for people to research their future employer.

However, with so much noise and competition it can be challenging for companies to cut through the clutter and reach their target audience. One way to overcome this challenge is by leveraging employee advocacy.

Employee advocacy is the promotion of a company's brand or products by its employees. When employees become brand ambassadors and share their company's message on social media, it can have a significant impact on the organization's talent brand. According to a study by Hinge Research Institute, companies with active employee advocacy programs see a 26% increase in brand awareness and a 14% increase in brand engagement.

So, how can companies empower their employees to become brand ambassadors and amplify their message on social media? Here are some tips:

1. Provide training and resources: To effectively represent the company, employees need to understand the brand's messaging and have the tools and resources to share it effectively. Companies should provide training on social media best practices and guidelines, as well as pre-approved content and visuals for employees to share.
2. Encourage participation: Employees are more likely to become advocates when they feel like their contributions are valued. Companies should make it easy for employees to participate by creating a culture of sharing and recognition. This could include sharing success stories of employee advocates, recognizing their efforts, and providing incentives for participation.
3. Lead by example: Leaders within the organization should also be active on social media and serve as role models for employee advocacy. When employees see their leaders sharing company messaging and engaging with their followers, it can inspire them to do the same.
4. Provide ongoing support: Employee advocacy programs require ongoing support and maintenance. Companies should regularly assess the program's effectiveness and make adjustments as necessary. This could include providing additional training, updating content, and monitoring engagement.

In conclusion, employee advocacy can be a powerful tool for building a strong talent brand on social media. By empowering employees to become brand ambassadors and amplifying the company's message, organizations can increase brand awareness and engagement, attract top talent, and ultimately, drive business success