Unleash Your Commenting Style: Ignite Engagement and Fill Pipeline
Brandon Lee
I help sales teams use LinkedIn Live Shows & podcasts for sales outreach, brand building and prospecting. | Founder x 7 } Host Mastering Modern Selling | Founder, Fist Bump “Revenue Through Reputation” book coming soon.
"Engagement in public creates conversations in private"
I am not really sure who originally said this. But, I do believe 100% in the sentiment behind it.
When we unleash the power of social commenting, we revolutionize our prospecting game and increase industry and customer influence!
Plus, it makes using LinkedIn a lot more fun!
In this fast-paced digital era, where attention is fleeting and competition is fierce, harnessing the true potential of social commenting can be your secret weapon to full pipelines and excited prospects who want to speak with you.
Too often LinkedIn users don't comment regularly because they are not sure what to say. Or, they are insecure and worried about not making the "right" comment. It can be very scary.
Everyone has to start somewhere and I want to help you be a more confident and strategic commenter by understanding your unique commenting style.
Read through the 10 Social Commenting Styles below and take the free Commenting Style Assessment to learn your style to become more confident and more consistent with social commenting.
The 10 Social Commenting Styles
Challengers have a propensity for questioning assumptions, examining the validity of the information presented, or offering contrasting viewpoints.
This individual engages in constructive criticism or intellectual discourse to encourage deeper analysis and broaden the conversation. Their comments often stimulate thought and prompt others to consider different perspectives or explore alternative interpretations.
This person's comments contribute to a more robust and dynamic discussion by encouraging critical thinking, expanding the scope of the conversation, and promoting a healthy exchange of ideas.
A Clarifier can be described as an informative or clarifying commenter.
They possess a skill for condensing complex or lengthy content into concise and easily understandable explanations. Their comments often aim to provide additional context, clear up any confusion, or offer a simplified summary of the original post.
This individual is adept at extracting key points, identifying the core message, and presenting it in a more accessible manner. Their comments contribute to the overall understanding of the topic being discussed and help others grasp the essential information more effectively.
Someone who is a witty or humorous commenter.
They have a knack for incorporating clever jokes, funny anecdotes, or humorous observations into their comments to engage and entertain others. This individual's comments are often lighthearted and playful, aiming to bring laughter and amusement to the online conversation.
Their comments can spark laughter, generate a friendly atmosphere, and help people feel more connected through shared moments of amusement.
Someone who excels at building bridges and facilitating connections between people.
They have a natural inclination to bring individuals together, whether it's by introducing like-minded individuals, suggesting resources or solutions, or fostering collaboration.
Their comments often reflect their ability to see common ground, identify shared interests, and help others find relevant information or contacts. This person's comments often serve as a catalyst for bringing people closer and creating a sense of cohesion within online communities.
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A person who tends to distill information can be described as a concise or succinct communicator.
They possess the ability to extract the most important or relevant information from a post and present it in a condensed and easily understandable manner. Their comments are characterized by brevity and efficiency, focusing on conveying the key points or essential aspects of the topic at hand.
Their communication style enables them to provide a quick and easily digestible snapshot of the information for others to grasp efficiently
Empathizers have a natural inclination to understand and share the feelings, experiences, or perspectives of others.
Their comments reflect a genuine sense of empathy, as they seek to connect emotionally with the author or those involved in the post's topic. This individual often expresses understanding, support, or validation for the emotions or experiences shared.
Their comments may include words of comfort, encouragement, or empathy, aiming to create a sense of emotional connection and solidarity. Their intention is to make others feel heard, understood, and supported within the online community.
Encouragers can be described as an uplifting or supportive commenter.
They have a positive and affirming approach in their comments, focusing on providing encouragement, praise, or motivation. This individual actively seeks opportunities to boost the confidence, morale, or self-esteem of the original poster or other readers.
Their comments may include words of appreciation, compliments, or expressions of support, with the intention of fostering a positive and uplifting environment. They aim to inspire and uplift others, creating a sense of encouragement and camaraderie within the online community
Expanders are insightful or thought-provoking commenters.
They have a penchant for delving deeper into the subject matter, offering further perspectives, analysis, or suggestions. This individual goes beyond the surface level and provides valuable contributions by sharing their expertise, knowledge, or unique viewpoints.
Their comments often add depth to the discussion, spark intellectual curiosity, or stimulate further exploration of the topic. They may introduce new concepts, propose alternative solutions, or offer relevant examples to enrich the conversation and encourage others to think critically.
Someone who consistently shares factual information or presents themselves as knowledgeable in their comments.
They often provide accurate details, verifiable data, or reliable sources to support their statements. This individual may have a strong desire to correct misconceptions, educate others, or contribute factual insights to online discussions.
Their comments are typically informative and focused on providing objective information rather than subjective opinions.
Story Tellers have a knack for weaving narratives, anecdotes, or personal experiences into their comments, as a means of engaging and connecting with others.
This individual often shares relevant stories that add depth, context, or entertainment value to the topic. Their comments may include vivid descriptions, engaging plot lines, or relatable accounts that capture the attention of readers and create a memorable experience. By employing storytelling techniques, they bring a unique and captivating element to the conversation, enhancing the overall engagement and fostering a sense of connection with their audience.
Fist Bump Commenting Manager
Daniel Willems and I became so obsessed with the value of social commenting that we created a tool for it. Fist Bump is the first LinkedIn commenting task manager.
Get a 7-day free trial. No credit card required.
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
1yThanks for posting.
Building AI Software | The Guy Behind the Code
1yI am still "unsure what to say" from time to time. But since I have looked at my styles and been more consistent it has gotten WAY easier for me.