Unleashing a next-generation entertainment experience with the new Optik TV

There are a lot of reasons I love our TELUS team, but there's something about how they choose to challenge the status quo, finding innovative ways to bring customers more value, that inspires me every day.

Case in point: the ambitious approach our team took to building a revolutionary entertainment platform. The landscape has been full of customer pain points – you had to download multiple streaming services, pay each bill separately and search apps individually to find your favourite shows or something new to watch.

Our TELUS team saw an opportunity to leverage our world-leading networks and streamline things for our customers so they wouldn’t have to put up with all of that. Imagine if you never had to switch inputs or navigate complicated device menus again. That’s the kind of intuitive, integrated customer experience we set out to deliver. 

A groundbreaking partnership ushers in a new era of entertainment

We partnered with some world-class organizations – including TELUS International – and set out to build a cloud-based solution that turns any TV into a Smart TV – one that empowers our customers to seamlessly switch between movies, apps, live programming, streaming, gaming and music.

And it’s finally here: the new Optik TV unleashes a revolutionary experience for our customers, with personalized profiles, universal search, voice remote and access to thousands of apps through the Google Play Store, all in one intuitive digital box. Developed in-house, it also allows TELUS to be more agile in responding to our customers’ changing needs and habits.

At TELUS, we strive to think about not just what our customers need and want now – but in the future, too. Through strategic, sustainable and generational investments in our infrastructure and technology, we’re demonstrating our commitment to the long-term prosperity of our communities and the people who live in them.  

Learn more about our exciting new Optik here: telus.com/optiktv