Unlock the full potential of GA4 for your eCommerce business

Welcome to the May 2023 edition of The Data Detour, where we dive into the world of Google Analytics and explore how the latest version, GA4, can unlock untapped potential for eCommerce success. In this edition, we will cover the following topics:

·     Advantages and Key Features of GA4

·     Proper Migration to GA4

·     GA3 to GA4 Mapping to Get Desired Events

·     Solving attribution challenges without relying on 3rd Party tools

·     GA Audit and Gap Analysis

Advantages and Key Features of GA4

GA4 introduces several key advantages and powerful features that can revolutionize your eCommerce analytics:

• Raw Event Data: GA4 provides access to the raw user activity data captured on your website, allowing for deeper insights into marketing performance without the need for additional tools or pixel tracking. Users can also send data from the Android app, iOS app, and web app data into one GA4 property.
• User-Level Analysis: With GA4, you can analyze user behavior at a granular level, gaining a comprehensive understanding of the user journey and cross-browser key touchpoints tracking that lead to conversions.
• Data Retention and Ownership: By integrating GA4 with Big Query, you can safeguard and retain user-specific data for long-term analysis while maintaining full ownership of your data.
• Advanced Data Manipulation: Big Query empowers marketers to perform complex queries, join data from different sources, and derive custom insights, enhancing the depth and accuracy of your analysis.
• Integration with Other Data Sources: GA4's integration with Big Query allows seamless data integration with CRM systems, third-party platforms, and other data sources, enabling a holistic view of your marketing efforts.

Proper Migration to GA4

With the impending sunset of Universal Analytics in July 2023, it's crucial to migrate to GA4 as soon as possible. Proper migration involves understanding the key differences between GA3 and GA4, updating tracking codes, and ensuring a seamless transition of data.

Migrating to GA4 will unlock the full potential of its advanced features, providing a more comprehensive and accurate analysis of your eCommerce performance.

If you want to know how proper GA4 set up can help you solve attribution challenges without relying on 3rd Party tools, contact us!

GA3 to GA4 Mapping to Get Desired Events

To transition from GA3 to GA4, users need to map existing GA3 dimensions and metrics to events in GA4 for a seamless shift and desired analytics outcomes. While both access the same data, they process it differently: GA3 relies on sessions and page views, while GA4 is event and parameter based.

This shift opens new possibilities, such as arranging data cards and tailoring shopping and checkout funnel reports. Proper event mapping ensures the alignment of metrics and dimensions, reducing gaps in analytics data and facilitating informed decision-making.

GA Audit and Gap Analysis

A properly configured Google Analytics is crucial for staying ahead of your competitors. However, the default setup often leads to issues like internal sessions, inadequate goal tracking, inaccurate e-commerce tracking, and wrong attribution of revenue. These problems result in inaccurate measurements and make it challenging to identify and resolve website issues.

Read more - Pitfalls of faulty analytics tracking in D2C brands.

Conducting a GA audit helps uncover opportunities to enhance website performance. It allows you to identify anomalies in data, ensuring that the data from every traffic source aligns with your business goals.

Accurate data is essential for making informed decisions regarding your data-driven growth strategy. Start your GA4 journey with our Google Analytics experts today who have helped 100+ brands and agencies migrate to GA4. For a broad idea, take a look at our holistic approach towards GA audit in the table below and you can use that for your internal reference as well.

Watch how we performed an in-depth audit of a legacy Google Analytics account covering different categories of analysis (as shown above) for Mack Weldon and migrated to GA4, following industry best practices.

James Ambrose , Director of Product Management, Mack Weldon, mentioned the benefits of a high-level GA audit and executed the right configurational changes required, consistent page and goal tracking-

Elevate Your Web Agency with an Analytics Instrumentation Partner and become data forward

Partnering with an Analytics Instrumentation partner like Saras Analytics is crucial for web development agencies seeking to position themselves as data-forward. This partnership offers numerous advantages, including enhanced decision-making capabilities, predictive insights, improved client reporting, personalization of user experience, ongoing optimization, and a competitive edge.

By harnessing data analytics, these agencies can provide evidence-based solutions, anticipate trends, offer transparency to clients, create tailored user experiences, continually refine their services, and stand out in a saturated market. In essence, integrating an Analytics Instrumentation partner significantly upgrades an agency's offerings, marking a critical step toward a data-forward approach.

Read more -Importance of Partnering up with Analytics Implementation partner

Driving the point home, we would like to share a case study on “How Our White-Labeled Analytics Implementation Solutions Helped an eCommerce Dev Agency Gain 25+ Clients in Challenging Times”

Download Free Case Study.

Don't wait any longer—migrate to GA4 today and unlock the powerful features that will drive your eCommerce success!

Stay tuned for our next edition, where we'll delve deeper into the world of analytics and share practical tips for getting more out of your data. Lastly, don't forget to sign up for our monthly newsletter to get your dose of data-driven insights.