Unlock the Potential of Artificial Intelligence with Google’s latest Game-Changing Updates

Google Vids: A New Way for Businesses to Create Videos  

Earlier this year, Google introduced Google Vids, its latest addition to Google Workspace. This AI-powered video creation tool is designed to streamline video production for work and will be available to everyone by the end of the year. 

With Google Vids, you can: 

• Personalise pitches using an integrated recording studio and a read-along prompter. 

• Easily build video storyboards with suggested scenes, stock media, background music, and more. 

• Receive AI-suggested video scripts to speed up the editing process. 

• Access a range of professional-sounding voiceovers through pre-set options. 

We’ll be keeping a close eye on this update. It seems as though this tool, if used collaboratively as a brainstorming resource, can support agencies and small teams with high-quality, engaging content at a fast pace. 

AI-Powered Campaigns: Google Ads Created with Smart Technology 

At DMEXCO, one of Europe’s top digital marketing events, Google unveiled new AI features for Google Ads that are set to transform how businesses manage campaigns. Key features include: 

• Language Expansion: AI-powered Search campaigns will now support more languages, including German, French, and Spanish. 

• Creative Tools: AI image editing will be extended across more campaign types, with asset generation now available in six new languages. 

• Brand Control: Advertisers can provide reference images and set brand guidelines for Performance Max campaigns, ensuring consistent branding. 

• Performance Insights: Advanced reporting tools, including asset performance, conversion metrics, and pacing insights, will help advertisers optimise campaigns. 

• Media Management: New features like campaign-level negative keywords, omnichannel bidding, and integration with Display & Video 360 will give advertisers more control over their media planning. 

With these updates, Google is claiming that advertisers can create more effective, AI-driven campaigns while maintaining greater control over their brand and performance. 

Generative AI in Search: A Smarter, More Efficient Search Experience 

Google is enhancing its search capabilities with Generative AI to simplify how users find information: 

• Quick Answers: Get instant overviews on a topic, along with links for deeper exploration. 

• Customisable AI Overviews: Adjust search results based on your needs or break down searches into more detailed queries. 

• Complex Question Answering: Ask more complex questions in a single search. Currently available in English within the UK. 

• Planning Tools: Plan meals, holidays, and more with AI-generated recommendations. 

• AI-Organised Results: Search results will be automatically categorised with AI-generated headlines and topics. 

• Video Search: Find answers to visual questions by searching with videos. 

These features aim to make searching more intuitive and efficient, allowing users to complete tasks and find information more easily than ever before. 

Google is continuing to shake things up within the digital space and we are eager to learn more about these updates and how they can help us work more effectively from presenting to clients, enhancing campaigns and streamlining our research. Which update are you most excited about?