Unlock the Power of Amazon's Search Query Performance Data

Are you fully leveraging the wealth of insights hidden within Amazon's Search Query Performance data? If not, you could be missing out on a goldmine of opportunities to propel your business forward on the world's largest e-commerce platform.

Unlike impression share, which reflects how often your ad appears compared to the total impressions, the SQP report delves deeper. It unveils the actual search terms customers are using, granting you invaluable insights into their buying behavior.

Uncover Customer Search Terms: Understand exactly how customers find your products. Optimize listings, titles, descriptions, and PPC campaigns with these keywords to boost visibility and sales.

Optimize Conversions: Analyze funnel data (impressions, clicks, adds, purchases) to identify bottlenecks. Improve listings for better conversions and maximize ROI. (e.g., High clicks, low adds? Refine product descriptions or pricing.)

Gain Competitive Edge: Use "Brand Share of Voice" to see how you stack up. Refine strategies to outperform competitors and capture a larger market share.

Data-Driven Advertising: Make informed PPC decisions. Target high-converting keywords, adjust bids, and optimize campaigns for maximum ROI. (e.g., High conversion rate, low impressions? Increase bid for better visibility.)

Inform Product Development: Track trending searches and identify unmet needs. Develop new products or variations to meet emerging customer demands.

How do we use SQP reports at DemandHelm for our brands?

Imagine a Quarterly/Monthly review process tailored for optimization. Here's how you can leverage SQP reports to streamline your advertising strategy:

Unearth Top Performers: Start by sorting your ASINs (product identifiers) by purchases within the report. This reveals the search queries driving the most sales.

Dive into Ad Performance: With these top keywords in hand, delve into their corresponding ad metrics. Analyze the impact of different match types (broad, phrase, exact) and ad types (sponsored products, sponsored brands) on each keyword. Note that you can also look at the organic search ranking through DemandHelm. This will help you understand the impact of your ad spend on organic ranking.

Evaluate Your Strategy: Are your top keywords pulling their weight? Analyze key performance indicators (KPIs) like click-through rate (CTR) and conversion rate to gauge their effectiveness.

Refine and Optimize: If a top keyword isn't performing as expected, revisit your strategy. Consider optimizing product listings, adjusting bids, or even exploring alternative keywords based on the search query data. You can also track organic search ranks of those keywords within the platform.

Reward Success: For keywords that are converting well, consider increasing bids to maximize their impression share. This ensures your product remains visible at crucial moments in the customer journey.

Don't leave these invaluable insights untapped. At DemandHelm, our team of experts is dedicated to helping you unlock the full potential of Amazon's Search Query Performance data and skyrocket your success on the platform. Contact us today to learn more about how we can empower your business with data-driven strategies tailored to your unique goals and objectives.