Unlock Your Donor Base...

Hi, my name is Will Black, and I am the creator of the groundbreaking Sharing the Credit system that has funded nonprofits millions of dollars. Today, I’ll be sharing with you the secrets of earning big money, as a nonprofit.

Now, whether you are an established nonprofit that has been around for years, or if you’re just a startup, but you’re interested in finding ongoing funding for your group that pays handsomely… Then stay tuned for the entirety of this training, as I’m going to be giving you the three secrets to finding Deep Pocket Donors, as a nonprofit in the modern world.

When I started working in the merchant industry 22 years ago, I was just helping businesses get set up with Visa/MC. Some were big like hospitals and military bases, even across frontiers in the Philippines and Japan, and some were small mom-and-pop shops or even brand-new businesses.

Of everyone, I found that I really liked working with nonprofits, as they invested in their own success. They were drastically committed to achieving their goals and cause. They were willing to invest because they could see how investing say, $20,000 or more could bring them $100,000 or more annually, even in the hundreds of thousands, on a recurring basis year after year.

Because these nonprofits wanted me to train them, I started working with nonprofits exclusively, and that has been the last 10 years of my life.

I’ve had a lot of success growing my business over that time and learned to love seeing the checks going out to both local and national non-profits for $5k, $10k, and even $30,000 in a single check. From working with startups that have $100 in their bank account, to companies that do $20M monthly, I’ve seen it all. Over this last decade, I have developed a high level of expertise in this new style of funding for nonprofits, from personally training hundreds of organizations all over the country…

Now, I’d like to share my best secret, right now with you, in this training. 

I am going to start with the most important statement I can, to get you out of your current thought trap as fast as possible. If you take NOTHING else from this, please learn the following as best as you can. It is the sole difference between those nonprofits continually struggling for money, and those that sit back and focus on their core charitable function, because money is no longer an issue.

Industry Secret #1

KNOWING that 80% of all donations to non-profits in the U.S. come from small businesses, who is going to give to your charity more?

1. The business that donates off their bottom line?

…OR...

2. The business that can legally redirect a fee they are already paying?

If you haven’t guessed it, #1 leads to ulcers and continually wondering what magic bullet, what fundraiser/banquet/golf tournament is going to solve the same problem you had last year, and the year before; while #2 is the golden path that ends the constant diversion away from what your charity does (or wants to do), to raise funds. 

The third business I ever did this for was a car dealership that does over $1M a month in credit/debit card transactions and gave to charity regularly. They gave heavily. 

We explained that if this cost the nonprofit any ongoing percentage, or if they as the business had to pay more/a premium to enact this, it would literally be cheaper just to write the non-profit a check. I believe their exact words were, “God bless you. No one ever turns away money. Not from us. What do you need?”

That’s when the magic happens. We showed them that they were overpaying $23,000 a year in fees that they didn’t have to pay. That’s when the big, BIG GM of this auto group spoke up and said:

“That’s a car. That’s a WHOLE car.” We laughed. We got the joke, but I had to add: “Actually, it’s a car a year… Every. Year.”

It’s a Win for them to Give

They save over $23,000 a year in fees AND give over $100,000 a year to their charity. It’s a BIG win for them, as their costs are reduced. It’s a HUGE win for them, as $100,000 in giving that used to come off their bottom line, now comes from a bill they have no choice but to pay.

Not a Financial Expert

This is where your mental defenses jump in and convince your brain NOT to try this. You don’t have to know this by heart to get the benefits. You do have to know of its existence, and that is going to lead us into some important territory.

Industry Secret #2

People want to Give, and it’s good for businesses to do so. Read on.

In 2012, Cone Communications put out an incredible find. People will Brand Jump 

(That means buy a product that is not the one they normally buy) 80% of the time, for a cause.

That means if I always buy Alpo for my dog, but I see a bag of Kibbles ‘n Bits, which says, “When you buy a bag of Kibbles ‘n Bits, we’ll donate a bag to a No-Kill Animal Shelter”. Well, guess what? I am probably going to buy that bag of Kibbles ‘n Bits.

• Even though I consider myself an Alpo man

• Even though Kibbles ‘n Bits might be slightly more expensive

• (and most importantly) Even if No-Kill Animal Shelters are not my personal cause

We are Emotional Beings

People are emotional, and that is that. As a business mentor of mine once told me, “People don’t buy ¼” drill bits, they buy ¼” HOLES.” 

A Bigger Number

If it is a Mom or a millennial, it’s 90%... 9/10 Moms and millennials brand jump for a cause that is not even necessarily their personal cause, because it feels good. 

Your Best Client

As a nonprofit, you know you have a giving base of people, now. Some give a little, and some give a lot. Business people know one thing above all others: Your best client is the one you already have, because it’s far easier to get someone who already buys from you to buy again.

Now, to get into the third phase, I have to warn you. I am about to knock your fillings clean out of your teeth. There is a reason that organizations are willing to invest tens of thousands of dollars to utterly turn around their own funding, and it’s because they see the proof.

After all, if they can invest a little now and could get more than a hundred thousand coming back into their funding, year after year... it becomes a self-licking ice cream cone, because that is what can happen. It’s not simply the groups that get 5x, 6x 10x ROI (Return On Investment), it’s that they also get it next year, and year three and so on. Imagine a group that only put in $20,000 and got $100,000 back, but then in year two, they got another $100,000... and year three. The ROI is infinite.

How Can Business Do More Than Just Give?

Let the businesses BRAG about you and GROW your non-profit BRAND. 

Industry Secret #3: The Sticker

You’ve Seen 100’s of These...

Seriously. You go up to a business, grab the door and right on the glass it says: “Visa, MC, Discover, yadda-yadda…”

Because of how we do what we do in terms of fundraising, we can legally take that Visa/MC door sticker and have it say: “VISA/MC (and) ‘HELP SUPPORT insert your charity’s logo here BY SHOPPING HERE’", and BOOM, every business that wants to redirect the funds to support your nonprofit can BRAG to their client base that they GIVE. Remember the 80% that Brand Jump? Remember the 90%? Your logo makes that business look like one of the good guys.

No business has ever said they didn’t want to advertise for their nonprofit.

It is so popular that online businesses asked us to make a special badge to put on their checkout page, as they don’t have a front door.

Bonus Secret

I said three secrets. I lied. Here is a Fourth. Simply put, it’s the single most important thing I can add. 

Major Gifts & Moneyball

Most nonprofits start their idea of major gifts as $10,000 and above. I met a man once who all he could talk about was that he needed a single company to give him $50,000. That’s it. Right now, many of you are saying, “That’s it? Here I have that in my pocket…” Seriously. Over and over, like someone recovering from an addiction. I was trying to explain that as being a Hail Mary pass. Even if he got one, he’d be in the exact same boat NEXT YEAR, because he wouldn’t have fixed his underlying problem. Plus, most companies give it once. This is because next year they are going to give the $50k to another worthy group. This guy had companies giving him smaller amounts, but he needed a Major Gift. I just wanted to tell him about Moneyball.

MONEYBALL

Billy Beane, as the GM for the Oakland A’s baseball team, had a problem. He didn’t have the money to buy the players he needed to perform that the wealthier teams could afford. Worse, any time they found a really good player, a richer team hired them away.

He said it like this: “The problem is: There are rich teams. There are poor teams. Then there are 50 feet of crap. Then there is us.”

He said it was an unfair game, and he did not have the money to compete. What could he do? He took a sabermetric approach, where he mathematically cobbled several cheap players (that he could afford) with stats that would ADD UP to one, expensive player. It worked. That year, Oakland won the same number of games going to the playoffs as the Yankees. They had only spent $260k per win, whereas the Yankees had spent $1.4M per win. They had levelled the field.

The Local Charity

I had to Moneyball a small nonprofit that called themselves the local charity, because as they described it, "If you go 30 miles in any direction, no one has ever heard of us," and they were not in a big city. Calling Billy Beane…

We helped them leverage their existing donor base, introduced these donors to the idea of redirecting a portion of their fees to them (anyone here remember the part about the existing client being the best client?), and turned 19 small businesses into a Major Gift donor that gives them $120,000 EVERY YEAR.

This is what we do.

Now, you can keep doing it the old way and pray for a Grant, or a Major Gift to come through and nurse those ulcers when your payroll comes around… OR

You can join me. We’ll work together, and you can put away the old stresses, as you and your whole team will know, and know well, all the secrets that I will be sharing with you in this series.

Especially, what I’ll be teaching you when you decide to join us in Find Deep Pocket Donors Certification Program. We’ll be opening the registration form soon, so be on the lookout for it.

I hope you have found this information to be valuable. I hope it is like a refreshing drink to you in these times. I am excited every time I get to help a nonprofit get back on their worthy cause and do what they were meant to do, as opposed to wasting time on the hunt for money. I look forward to seeing you in the web class.

And remember, businesses give more than anyone. They know you; they love you. Let’s make their giving to you easy, monthly and forever.

William Black, CEO

Sharing the Credit

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Doing Good Is Good Business

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