Unlocking the Power of AI and Machine Learning: Real-World Impact on Local Business

Artificial Intelligence (AI) and Machine Learning (ML) are reshaping industries globally, driving efficiency, innovation, and competitive advantage.

This isn't just a trend among tech giants, it's happening right here in our local economy, with SME’s across Antrim and Newtownabbey and Northern Ireland embracing these transformative technologies.

Local AI Success Stories & AI in Action:

With a major presence in Antrim & Newtownabbey borough council, Sensata Technologies leverage AI to enhance vehicle safety systems. Sensata's advanced sensor technologies provide invaluable data for fleet management, and their multi-million-pound investment into a new research facility is a testament to the growing importance of data analytics and AI. This technological adoption not only enhances operational efficiency but also positions Sensata at the forefront of innovation within the automotive industry.

AI Services (NI) Ltd, a longstanding agricultural business in the Antrim & Newtownabbey borough, and not to be confused with the type of AI featured in this article, the company are known for Artificial Insemination services. Through sensor technology that aligns with both AI & ML, they’re embracing data-driven approaches to improving animal care and business efficiency. The company’s £3.5 million redevelopment reflects their commitment to using technology to drive business growth.

Through the Antrim & Newtownabbey borough council managed Digital Surge Programme, the feeder programme to DTFF, local businesses like SeeMe Ltd have been supported in exploring the potential of AI & Big Data. These council-supported initiatives are helping businesses transform how they operate, from streamlining processes to finding new ways to engage customers and optimise resources.

Allsop, a NI software company, have secured a substantial contract with a top European grocery distributor. Allsop’s AI-powered customer order management system is an industry game-changer, offering features that include:

• Advanced Order Management: AI optimises inventory, forecast demand, and improves order fulfilment accuracy.
• Predictive Analytics: ML algorithms analyse vast datasets, predicting purchasing patterns and stock needs.
• Enhanced Customer Satisfaction: By automating repetitive tasks & optimising order processes, businesses can free up resources to deliver better customer service.

Savvy & Shine, a hair care business based in Antrim, are pioneering hair care with AI technology thanks to support from the Digital Transformation Flexible Fund (DTFF). Grant funding will support the business in introducing an innovative AI-driven platform with advanced camera technology. The platform analyses hair and scalp health to recommend personalised hair care products. This cutting-edge AI application opens up new market opportunities, in an industry valued at approx. £1.4b in the UK alone, and supports job creation through AI technician roles. Additionally, the technology provides expansion routes into new sectors, positioning Savvy & Shine as a leader in AI-driven innovation in beauty care.

Local business AirPOS, a point-of-sale solution provider, enhances its service offering through its integration with companies like Shopify, stripe and xero, enabling users to tap into the power of AI-driven tools. This tech-ecosystem allows AirPOS customers to benefit from a range of AI powered tools including inventory management, accounting analytics, optimised customer checkouts, fraud prevention, customer engagement and many more. Recently AirPOS have been developing their own AI generated product, Cost Crunch. This new tool helps retailers with a factual representation of what they’re paying in card charges, on average this has shown to be up to x2 what customers believed they were paying!

While these are limited examples they’re not isolated references - more SMEs from multiple sectors in our borough and across NI are starting to recognise the potential of AI to unlock new opportunities and markets.

Empowering Sustainable Agriculture with AI

Antobot is transforming agriculture by integrating AI and robotics to enhance sustainability. Their autonomous robotic solutions help farmers optimise crop monitoring and management, reducing the need for chemical inputs while improving yield efficiency. The SolidWorks Start-Up programme has provided Antobot with access to affordable CAD software.  With AI at its core, Antobot supports precision agriculture, promoting environmentally friendly practices and helps farmers respond to changing climate conditions.

SBRI NI Challenge: AI-Driven Solutions for Local Community Impact

The SBRI NI Challenge calls on innovators and businesses to develop AI-powered solutions to tackle local environmental and societal challenges. With a strong focus on sustainability, this SBRI initiative supports the development of AI applications that address issues such as waste reduction, sustainable farming, and renewable energy management. As more businesses and start-ups participate in AI-driven innovation through programmes like SBRI, the potential for creating impactful solutions that benefit local communities grows exponentially.

Why AI and ML Matter to Local Business

For businesses in Antrim and Newtownabbey & across NI, AI and ML offer tangible benefits:

• Operational Efficiency: Automating routine tasks with AI, such as order processing, customer enquiries, and inventory management, leads to faster and more accurate operations.
• Data-Driven Decision-Making: AI lets businesses make better decisions based on real-time insights, identifying market trends, customer needs, and operational inefficiencies.
• Innovation and Growth: From predictive analytics to customer experience enhancements, AI and ML open up new revenue streams and support businesses to stay competitive in a fast-changing marketplace.

Looking Ahead: AI as a Key to Economic Growth

As SMEs in our borough and across NI (from all sectors) turn to AI, we’re seeing a shift towards more innovative, data-driven approaches to solving industry challenges. This mirrors a broader trend across the UK & Europe, where AI is fast becoming a cornerstone of economic growth and competitiveness.

In embracing AI, local companies are not only future-proofing their operations but are also contributing to the regions appeal as a hub for innovation and technological excellence.

The success of local businesses provides a clear signal: AI is not just a tool for large, global enterprises. It’s a game-changer for local companies looking to scale, improve efficiency, and unlock new business potential!

Ready to Embrace AI?

For businesses across NI the time to invest in AI and ML is now. Whether it’s improving customer service through chatbots, optimising logistics with predictive analytics, or driving new product development, AI has the power to transform EVERY business.

Let’s look to the future and harness the potential of AI to shape a smarter, more innovative economy.

 Author Bio: Roddy O'Flaherty is a Digital Innovation Officer at Antrim and Newtownabbey borough council, specialising in driving forward the Council’s digital agenda for business growth. With a background in network expansion and digital transformation, Roddy is passionate about how emerging technologies like AI can reshape industries and support local businesses in accessing new opportunities. You can contact Roddy through digitalhub@antrimandnewtownabbey.gov.uk or 028 90 340091.

Disclaimer: The views expressed in this article are the authors own and do not necessarily reflect those of my employer, Antrim and Newtownabbey borough council.