Unravel 5 reasons why the success of tea startups is brewing at a rapid pace in the world

There is nothing like a good morning tea or the burst of fresh green tea infuses in the body after a strenuous workout. No matter what the color or type of tea is, the rejuvenation it brings remains unmatched.

Key Points

• With water in the first place, tea is the second most consumed beverage in the world.
• China is the largest producer of tea, followed by India, Kenya & Sri Lanka.
• There are approximately 1000 varieties of tea, most commonly categorized as white, green, oolong, and black.
• Each day, almost 159 million Americans drink tea.

Introduction

Tea is undoubtedly one of the world’s most consumed and loved drinks, and people have been consuming it for centuries. Tea is one favorite social drink that helps initiate conversations, connect the world, and leaves a soothing effect. There are many different types of tea, including black tea, green tea, white tea, and oolong tea.

Tea is not just known as a popular beverage; it has some amazing health benefits. It helps improve digestion, boost immunity, and promote relaxation. Tea is a healthy and delicious alternative to sugary drinks, and people are starting to realize this even more now.

Tea & its rich history

When you are snuggled in your cozy blanket with your tea cup on a chilly winter morning, do you ever look at your cup and wonder how this magical elixir originated? Well, if not, then let us do it now. Tea drinking began in China over 4,000 years ago. According to legend, tea was first founded by the Chinese emperor Shen Nung when a leaf from a wild tea tree fell into his pot of boiling water. Intrigued by the delicious aroma, Shen Nung took a sip of the brew and found it both refreshing and invigorating.

Tea quickly became a staple of Chinese culture, and the art of tea drinking evolved over the centuries. Tea masters developed intricate ceremonies for preparing and serving tea, and the beverage was associated with refinement and relaxation.

During the Tang Dynasty (618–907), tea became hugely popular among the Chinese aristocracy. In the Song Dynasty (960–1279), tea drinking spread to the general population. And by the Ming Dynasty (1368–1644), tea had become an inseparable part of daily life for Chinese people of all social classes.

Today, tea is enjoyed all over the world. And while the history of tea is long and complex, the simple pleasure of a cup of tea remains the same as it was centuries ago.

Mapping the journey of tea

The tea journey begins with the plant Camellia sinensis, native to Asian regions. The leaves of the tea plant are harvested and then processed to produce different types of tea, including green tea, black tea, and white tea.

Tea is rich in history and culture, and the journey of tea is a fascinating one. Tea has been consumed for centuries in Asia, and the popularity of tea has spread to other parts of the world in recent years. Tea is a healthy and refreshing beverage, and there are many varied ways to enjoy it. Whether you like to drink it hot or cold, with milk or without, there is a type of tea for everyone.

So next time you take a sip of tea, think about the long and fascinating journey it has taken to get to your cup. From the tea plant to leaves harvesting, processing, and packaging of the tea, a lot of work goes into making this delicious beverage. Enjoy!

After the rich history and interesting journey of tea, let’s jump in to explore reasons why tea startups are gaining popularity:

An affordable luxury

No matter who you are, tea will not judge you; it will calm your soul and soothe your mind. There are many reasons why tea is an affordable indulgence. For one, tea is relatively inexpensive to produce. Moreover, tea is a healthy beverage choice, so it is not surprising that people are willing to pay a little extra for it. Finally, tea has a long history and tradition, making it a special treat.

All of these factors make tea an inexpensive luxury. And while tea may not be the most expensive beverage on the market, it is still a luxurious item that everyone can enjoy.

High market demand

Another reason why tea startups are growing at a rapid pace is tea’s high market demand. Every day, approximately three billion cups of tea are drunk worldwide. The global tea market was evaluated at $55,144 million in 2019 and is set to touch the mark of $68,950 million by 2027. These numbers are huge, and so is tea’s global market. The demand for chai has even led to the creation of chai-flavored foods like candy, ice cream, and baking mixes.

Low investment

Starting a tea business can be a very low-cost proposition. You can grow your tea leaves or buy them from a supplier. You’ll need basic equipment, like a tea kettle and teacups, but you can get by without spending much money. You can sell your tea online, at farmers’ markets, or through a local retailer. If you’re creative and a little mindful, you can find ways to market your tea that don’t require a lot of money. With a little effort, you can build a successful tea business on a shoestring budget.

High scope of experiments

The tea business has great scope for experimentation. Tea is a versatile drink that you can enjoy, hot or cold, plus there are endless possibilities for flavor combinations. It makes it the perfect drink for creative businesses to experiment with.

There are already a wide variety of teas available on the market, but there is always room for new and innovative flavors. Businesses willing to experiment with different flavor combinations can create unique and marketable teas that stand out from the rest.

When creating a new tea, there are dynamic factors, such as the type of tea leaves, the brewing process, and adding other ingredients. But with a little creativity, the sky’s the limit for creating new and exciting teas.

Bright future

From “cha” or “chai” in India to Dudh-pati in Pakistan, English tea in England, to “ceai” in România, names are different, but feelings are special for tea. One thing is sure the tea business is going nowhere in the future, and it will only bloom.

The tea business is one of the world’s oldest and most popular businesses. The demand for tea is always high, and the industry is constantly innovating to meet the needs of tea drinkers. The future of the tea business is very optimistic, and the industry will prosper even more in the coming years. There are many glorious opportunities for new businesses to hit the market, and the growth potential is immense. The tea business is a great opportunity for entrepreneurs looking to start their businesses.

Now that you know why tea startups are getting popular, let’s explore five established startups:

Honest Tea

Whenever you are craving a sizzling cup of some good tea, Honest Tea will honestly have your heart. Honest tea is a popular venture that produces organic teas and beverages. The company was founded in 1998 by Seth Goldman and Barry Nalebuff. The company aims to provide consumers with healthy, delicious, and affordable organic beverages. Honest tea’s products are available in over 130 countries, and the company strongly commits to social and environmental responsibility. The endeavor of selling organic tea differentiated Honest Tea from its competitors and helped it become a big name.

David’s Tea

The next popular tea outlet on our list is David’s Tea. It is a Canadian company that specializes in loose-leaf teas. They have a wide variety of tea flavors and tea accessories. David’s tea sells its teas in over 200 stores across Canada, the United States, and the United Kingdom. It is a popular choice for tea lovers, as they offer high-quality teas at a reasonable price. The company quickly became known for its unique and delicious teas and fun and funky branding.

Chaayos

Be it someone returning from a tough office day, or someone looking for a casual drink, Chaayos is the ultimate resort. It won’t be wrong to say Chaayos is the Starbucks for all the tea buffs.

Chaayos is known for having the freshest and most flavorful teas, and their prices are unbeatable. The company strongly focuses on the quality of tea leaves and the finished product. They also have a wide range of teas to choose from, so there’s something for everyone. One of the primary reasons Chayoos became so famous is that it introduced uniqueness in its menu, which helped it beat the chai startups with the same ideas. Also, the company is very innovative, constantly coming up with new flavors and combinations. Finally, Chaayos has excellent customer service, always going the extra mile to ensure that its customers are satisfied.

Tiesta Tea

Believe us, your search for the perfect tea outlet ends at Tiesta Tea. There are many reasons for Tiesta Tea’s popularity. One reason is the company’s commitment to quality ingredients and innovative flavor combinations. Tiesta Tea’s teas are also affordable and easy to find in stores. Another reason for the company’s popularity is its focus on customer service and satisfaction. Tiesta Tea’s customer service team is known for being helpful and responsive to customer questions and concerns.

Chai Point

Another successful, very impactful, and rapidly growing startup is Chai Point. It is one of the best tea startups in India. It was founded in 2010 by Amuleek Singh Bijral and had its headquarters in Bengaluru. The company sells tea, coffee, and snacks through its cafes and online stores. It has an impressive range of products, including masala chai, green tea, iced tea, herbal tea, oolong tea, black tea, white tea, etc.

Chai Point has a strong team of experienced professionals and a well-defined business model. It has raised funds from prominent investors such as Sequoia Capital, Tiger Global Management, and Accel Partners. Chai Point is expanding rapidly and is now in 10 cities across India. The company has almost 500 cafes and sells 300,000 cups of tea daily. Chai Point gained tremendous success owing to the variety of snacks and tea types it introduced to Indians. Its retail chains mainly target working professionals, which adds more success to its operations.

The Bottomline

Now, you must have understood tea and its infectious yet impactful effect. No one can deny that tea is one of the best beverages in the world, enjoyed by millions of people every day. So, whenever you are in your comfy chair, enjoying your warm tea, take a moment to appreciate the tea and its powerful impact. If you’re a startup looking for funding, Exitfund is a great option. We will not only help you secure funding but also help you fetch the most promising tech assistance.