The Unstoppable Force: Importance of Whatsapp in 2025

#Socialmedia (dominated by WhatsApp and WhatsApp Business) has evolved from a mere pastime to an indispensable aspect of our lives. It touches our lives tangibly, way and beyond.

• Connectivity Beyond Borders

Personal connectivity on a video call makes the lives of millions of people worldwide interact and connect with their family, friends and knowns.

Example: 'Grandparents connect/stories with their GrandChildren' advertisements on TV.

• #DigitalMarketplace and #eCommerce

Ecomms and Qcomms share updates on latest trends, offers and even order updates though Whatsapp where users do not usually mark them spam.

Example: Local kirana store sending offers, and user placing orders over WhatsApp chat.

• News and #Information Sharing

Several News channels and political parties have their dedicated News channels to share information and influence public lives.

Example: Admin-only whatsapp groups and Channels sharing updates & polls.

• #Influencer Culture and #Marketing

Influencers post several messages a day to their followers on WhatsApp channel, engaging them with their content and influence them.

Example: Home-cook sharing recipes & tips for their marketing and enabling video forwards.

• Professional #Networking

Just like personal networking, several professionals make use of Whatsapp to enable professional chats, including location sharing, contacts sharing, calendar booking and live location tracking system.

Example: Client meeting setting place and timing on their calendar.

• #Social Activism and Awareness

Just like #influencermarketing, socialites use updates, plans and even make call-for-action to make a difference.

Example: Sharing knowledge, activities of a local or international NGO working towards a cause. Reference Ketto.

• Personal #Branding and #Career Advancement

Social media serves as a tool for personal branding, allowing people to showcase their skills, achievements, and interests.

Example: Quick resume sharing or job description/link sending.

#Whatsapp has woven itself into the very fabric of society, influencing how we connect, consume, and communicate. It is a powerful tool that can be harnessed for positive change, personal growth, and professional success. Using it as a boon (not as a bane) is our responsibility. In the years to come, it will continue to evolve and shape our world, making it an indispensable part of our journey into the future.