The Untapped Power of LinkedIn for B2B and D2C Brands

A content creator recently asked me in a casual conversation: "Do I need to be on Instagram too to land brand collaborations?"

Their question made me realize how many brands might be overlooking the immense potential of LinkedIn influencer marketing due to Instagram and its undebatable vibrant influencer scene.

Think about it: LinkedIn is a professional hub teeming with thousands of affluent decision-makers, constantly learning and engaging with new ideas. These individuals actively seek credible content creators & thought-leaders who can guide them in their specific fields.

This creates a unique opportunity for both brands and creators.

B2B brands can tap into the established credibility of LinkedIn creators to reach targeted audiences and build trust, ultimately influencing crucial business decisions.

Even D2C brands can benefit. Why?

Because everyone on LinkedIn is also a consumer with specific preferences & purchasing power, following professionals whose content resonates with them.

anchors|Collab was born out of this very realization.

We saw a gap – a chance to connect brands with an influencer marketing channel that often goes unnoticed, and to empower creators by leveraging their genuine connections on a platform built on thought leadership and trust.

So, if you're a brand looking to expand your reach and build trust with a professional audience, or a creator seeking to leverage your expertise for impactful collaborations, consider the untapped potential of LinkedIn influencer marketing.

Reach decision-makers where they live.

With the right platform and strategy, you can tap into a highly engaged audience of decision-makers and consumers, all in one place.

It might be the missing piece you've been searching for.