Unveiling the "behind the scenes"

My FDTC course update:

Hey Readers 👋

Let me jump straight into it...

It's way harder to drive new sales EVEN if you have a following. So I figured, let me share some lessons I've learned as well as my current marketing plan to get sales.

If you're just starting out, I'd recommend building (as Justin Welsh would say, "a top funnel" marketing channel) - this could be a podcast, newsletter (which everyone is doing so I don't know), or something to capture emails or attention.

The only downside to doing this is it's going to take a LONG time, but the upside is, it's your marketing nurture engine and it needs to be done regardless.

So I'm playing the short & long game - take a look:

Capturing emails

I know I talked about this already, but I really do see the value of capturing emails so I'm personally brainstorming on whether or not to create a newsletter to do that? I feel like newsletters are someone repetitive, saturated, and "not new."

Unless you have an audience like Gary Vaynerchuk, Scott Leese, Justin Welsh, etc, the "if you build it they will come" approach is not as realistic as I thought it was (and theoretical tactics is way different from practical ones).

Update as of 12/14/2021 - I will be releasing a non-LinkedIn newsletter (for free, obviously) on sales tactics (will be using ConvertKit).

So here are my 5 marketing strategies to capture new customers:

👇🏻👇🏻👇🏻

1. Outbound pitch outreach:

I launched an outbound campaign using Outplay to my ICP (or what I think is the correct ICP) a few weeks ago. It's a sequence of emails, straight pitching my program. This approach is what I call the hard sale approach where I'm asking to speak to the prospect to see if it's a fit.

2. Outbound nurture outreach:

In a separate cadence/version B, I launched a nurture campaign to my ICP using Outplay, but instead of pitching hard, I'm offering pure value. Giving away knowledge and information, and not asking for time with the prospect. AKA not pitching anything, ever.

3. Hyper-personalization/Omnichannel:

This is the "one to few" outbound strategy where I'll be sending out outbound emails/LinkedIn connects/DMs to a very targeted list - this will be a slower process since it's hyper-personalized to people I'd like to work with so I'm going deep sea fishing here. I'll spend more than an hour on an email since I want to be mindful of their interest, relevance, and timing.

4. Inbound branding:

Introducing special guests to my podcasts for more reach and value add. The goal of this is to capture more audience with other people speaking on my podcast that drop serious tactical value. I hate having fluff on podcasts, it's not fair to the listeners so I'm very mindful of that.

5. Outbound branding:

...and finally, I'm doing outreach to join other podcasts as a guest. Standing on the shoulders of giants is easier than trying to get to the top yourself at times.

⚠️I'm in the process of repackaging FDTC⚠️

It will no longer just be a digital sales demo course. Here's what's changing:

Creating a 1:1 Demo Coaching Program for companies and AEs that want to increase their demo win rates. This means AEs will get hands-on coaching as opposed to a self-serve course. The training will include free access to the on-demand FDTC course as well.

P.S. If you're still reading this and are an AE that wants to close more demos, then I've temporarily opened up my FDTC Inner Circle Group for free for the first cohort. What's so great about it?

• It's exclusively for AEs trying to level up their close rate.
• I post exclusive tactical content.
• Do workshops.
• Offer free 1:1 demo training for early members
• Share early access content on sales, discovery, demos, closing.

If you want to join, click here.