Unveiling the Secret: The Most Popular Articles That Captivated Readers
Larry Easto
I Help Self-Employed Professionals Market & Grow Their Service Businesses | Marketing Coach | Author of 30+ Books & Online Video Courses | Sharing Practical Strategies for Authentic Business Growth |
It has now been about 90 days since I started a more focused approach to preparing LinkedIn articles.
Which, if any, articles stood out for you?
Although I had my own favorites, there were certain articles that captivated readers and outshone others.
From thought-provoking opinion pieces to informative how-tos and entertaining listicles, several articles had a magical ability to engage and resonate with my audience.
Now, in the spirit of unveiling the secret, here are the most popular articles since early November of last year. By way of total transparency, my approach to identifying the most popular articles was really quite simple. Using LinkedIn analytics, I determined the average of impressions per article.
Any articles that received more than the average number of impressions were above average… i.e popular. About a third of the 35 published articles were about average.
Whether it was discovering the latest marketing trends, getting insider tips on client service, or diving into deep dives on trending topics, these articles were a joy to prepare.
In case you missed them the first time around, here is an encore presentation the articles that stole the show.
This article was an instant hit. The day it was published it immediately shot to top spot and has remained there ever since.
Based on its popularity I will repurpose the content as a full chapter in my forthcoming book.
Why do think this article was and remains so popular?
As a lifelong advocate of the importance of effective communication, I’m delighted that this article has been so well received.
If you didn’t read it first time around, check it out. What is one thing that you learned from the article that will help you improve your communication skills?
Without a doubt, the more exceptional your client service is the greater the success that you can expect.
Check out this article to learn how to turn challenges into triumphs.
One of the biggest challenges facing self-employed professionals is distinguishing themselves from the competition. And one of the best ways of separating yourself from the competition is to include unique and added value to your services
How can you add more value to your services?
Continuous improvement represents the absolute best response to today’s quickly changing business environment.
This article will help you learn how to leverage your own good stuff
From earliest childhood, many of us are taught that patience is a virtue and that good things are worth waiting for.
What’s that you say …you aren’t very patient?nbsp;
Check out this article to learn the prayer for patience … it might help.nbsp;
Why is it that everyone talks about how great the quality of their service is … but we still hear complaints about the quality of professional services?
Which of these 5 quality services truths is most important to you as a consumer of services?
Recommended by LinkedIn
How can you apply this quality service truth to your own services?
In all honesty, I was surprised that this article made the top 12 list.
Perhaps other professionals experience more stress-driven panic than I am.
What about you?nbsp; Is running your professional service business more stressful than you would like?nbsp; Do you often feel a sense of panic?
If you answered yes to either or both of these questions, you might want to check out the article. I hope it will help reduce your discomfort.
I was pleased with the positive response to this article.
As admirable as it is for motivational speakers and self-help gurus to emphasize the importance of long terms goals, few address the nitty gritty of getting the plan off the ground.
Realistically, the first 90 days are as important as the clarity of your desired outcome.
As an optimist, I was delighted to see this article make the best-seller list.
I once heard what was reported to be a Chinese parable that a problem is only an opportunity in disguise. Invariably, my experience has confirmed the wisdom of this adage.
What has your experience been?nbsp; How often have you been able to turn adversity into success?nbsp;
If the very concept seems strange to you, check out the article: it might help with the next challenge that comes your way.
As an introvert, my preferred approach to getting things done has invariably been to do it myself.
I have however, come to see the error of my ways and recognized the value of a fresh pair of eyes and a more objective point of view.nbsp;
Walking my talk, I am in the process developing a mutually beneficial relationship with a like-minded accountability partner
Last but not least, is one of many articles about a favorite topic of mine: planning.
Planning nerd than I am, Benjamin Franklin’s advice … if you fail to plan, you plan to fail … totally resonates with me.
Inspired by the popularity of this article, I created and outline for hassle-free business planning.
Like the number 1 rated article, this content will be repurposed for use in my forthcoming book, most likely in the form of an Appendix.
Diving Deeper
Now that we know which articles of the past 90 days were the most popular, the next step is to take a deeper dive into the identified topics.
But instead of sticking to the 12 topics identified above, future articles will address the following five themes:
Check back tomorrow to learn how this will play out.
Thrilled to see your focus on excellent communication and value in client service! 🌟 Remember, as the great Maya Angelou once said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." Your emphasis on personal strengths and patience surely sets a foundation for memorable services. Keep up the fantastic work! 🚀 #SuccessInService #MayaAngelouWisdom