Unveiling Subscription Value
Dear reader,
Welcome to Mather’s EU digest!
Have you ever wondered how leading publishers, such as Le Monde, are redefining their strategies to enhance subscriber engagement and lifetime value?
In today’s edition, we spotlight one of France’s most respected newspapers and its strategic approach to understanding subscription value. Covering a diverse range of content and with a subscriber base of over 600K, Le Monde partnered with Mather to uncover how various subscription benefits—from access to archives to interactive games—impact reader loyalty and long-term profitability.
Happy reading!
How Le Monde Boosted Engagement and Profitability with Mather’s Analytics
With over 80 years in publication, Le Monde has established its position as France’s leading newspaper, providing readers with quality, accurate and verified coverage of events in France and abroad. Le Monde's journalists produce an impressive average of one hundred pieces of content daily, ranging from videos and podcasts to social media posts. Covering a broad array of topics, their work spans news, society, education, sustainability, lifestyle, and personal interests.
To strengthen reader retention and engage its 640K+ subscribers, Le Monde partnered with Mather to analyze how different subscription perks—such as puzzles, games, access to archives, and other editions—impact subscriber loyalty and long-term profitability. This collaboration has helped shape new strategies and tactics for driving sustained engagement and revenue.
Objectives with Mather:
The Path to Success
To identify which subscriber benefits were driving loyalty and retention, Mather began by analyzing Le Monde’s historical subscriber and product data, while also gathering strategic insights from their team to fully understand the rationale behind past decisions and their outcomes. Mather’s team of economists then applied a powerful econometric technique called Survival Analysis, which provided data-driven insights into the relative impact of each benefit on overall subscriber retention.
Following this, Mather created a 5-year baseline forecast for subscriber lifetime value, using each subscriber's characteristics and current benefits. This set the stage for scenario modeling, where different subscription levers were adjusted to forecast the impact of enhanced benefit engagement on long-term subscriber value.
Continue reading to discover the impact and results achieved
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We appreciate you taking the time to read this edition! We trust that our insights have equipped you with actionable tactics to elevate your audience engagement approach.
Our aim is not only to provide content informs but also adds value to your organization. Your insights matter to us, so don’t hesitate to share your feedback or suggest topics you'd like us to delve into in upcoming editions.
See you next month!
-The Mather Team