Upcoming Loyalty Program Trends: Global Customer Loyalty Report 2023

The business world, struck by a financial crisis and a looming recession, is facing an uncertain future. But even in such a turbulent economic climate, customer loyalty can be the way out. But how can organizations invest in a loyalty program to ensure a high return on investment? How should you allocate your budget? What loyalty program trends and benchmarks should you look out for? 

Antavo’s Global Customer Loyalty Report 2023 is a guiding light for businesses that want to invest wisely in their loyalty programs, so that their efforts pay back… not just to their organization, but also to customers and the world itself!

Everything You Need to Know About the Global Customer Loyalty Report 2023 

Following the success of the GCLR 2022, this year’s report provides an in-depth analysis of the current loyalty program landscape, a breakdown of budgets and team composition, the technology preferences of current and future loyalty program owners, as well as a forecast of the top loyalty program trends for the next three years. 

It’s meant to help businesses make informed decisions on how to invest in customer retention and loyalty programs so they can achieve a high ROI, satisfy customers, and even support noble causes. 

The information is based on:

• More than 290 million anonymized member actions tracked via the Antavo Enterprise Loyalty Cloud
• Over 600 minutes of qualitative interviews with renowned industry experts 
• Data from over 260 corporate survey respondents from all regions of the world

For a comprehensive look into the key statistics and most important loyalty program trends of the Global Customer Loyalty Report 2023, check out our webinar featuring Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at Antavo; Andreanne Rondeau, Loyalty Specialist and Founder at stratLX; and Joseph Taylor, Global VP of Customer Marketing at EPAM Continuum. 

The Current Loyalty Program Landscape

During the Covid-19 pandemic, loyalty programs proved to be a critical customer retention tool. But how are they perceived now, during the current economic crisis, and what are current loyalty program owners’ priorities? 

We learned the following: 

• 55.9% of companies view the role of customer loyalty as essential to overcome the inflation crisis and a potential recession.
• 88.5% of respondents trust loyalty programs to help them overcome the inflation crisis and potential recession.
• 67.7% plan to increase their investments in customer retention in the inflation crisis and potential recession.
• 78.6% of respondents with an existing loyalty program are likely to revamp their loyalty program in the next three years. This is a seven percentage point increase over last year.
• 80.0% of companies who measure the ROI of their loyalty program reported a positive ROI, earning 4.9X more revenue than what they spend, on average.

Download the report for additional statistics, including satisfaction rates for loyalty programs, as well as a showcase of the most popular customer retention features and plenty of actionable insights.

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