USD 40 BI of investments in 5 years: The technology that will revolutionize healthcare

When we think about how much new trends in technology are heading towards the development of business opportunities using Artificial Intelligence (AI), created by DR. in Physics by Stephen Taler, we can barely imagine all that can be done for personalized medicine. 

Naturally, the first great human dilemma always comes to mind: will the machine replace the human being in the practice of medicine? In my understanding, this has been happening since the industrial revolution, which began in England in the second half of the 18th century, and the creation of machines to meet ever-increasing needs. However, it is important to emphasize that the human being will always be the end point of the process.

 It is estimated that technologies with AI (Artificial Intelligence) will receive investments around US$ 40 billion in the next 5 years. This market will bring important technological developments, with the main delivery of value being the possibility of streamlining processes, standardizing procedures, and meeting new demands, and thus, making companies increasingly efficient. In the case of hospitals, there will be a decrease in adverse events, a decrease in deaths and service failures, and the implementation of an administration with greater control of waste.

The bet on AI is such that Trade companies such as: Anduril, ScaleIA, Hippo Insurance, Icertis, DataRobot, Dataminr, Lemonade, Uptake, Aurora Innovation and Nuro have, together, a market value of USD 11,890 billion, according to the Forbes and Meritech Capital. Google and Amazon are betting on AI, hoping to capture a share of the healthcare market.

A key point for success is being attentive to the purchase behavior and decisions of customers and patients, especially in the digital environment. How do they shop or how do their desires arise? What are your requirements and expectations? Especially in the last two years and in this post-covid period, the health market has presented itself differently, and the use of Artificial Intelligence can make all the difference in understanding these changes.

The realization of the Metaverse in medicine is already making clear the impact of technology in the sector. Worldwide sales of headsets reached $3 billion in 2021. A number that exemplifies the increasing adherence of augmented and virtual reality within immersive three-dimensional ecosystems, which creates, in practice, new possibilities for medicine. Even so-called digital seniors, older consumers, have reinvented themselves. With the global average life expectancy increasing, reaching 73.4 years, they are already significant representatives in the universe of new business models in the digital world, through the use of wearables.

The fact is that keeping up with the rapid changes and new preferences of consumers for health services or products is our great challenge. 

The search for solutions and digital well-being, with accessibility, reliability, sustainability, and agility, is a result of constant and profound changes in people's value chain and purposes. In 2021, for example, demand for health and safety services increased by around 80% worldwide. These are examples of the possible outcome of the interaction of AI and the development of digital tools. Healthcare companies that know how to create traffic, working on content marketing, generating engagement, allowing the client to become an influencer and contributor to their company, converting their strategy into more adhesions; and opening gateways for KPIs (Key Performance Indicate) and ROI (Return on Investment) analysis, will undoubtedly stand out.

The use of Artificial Intelligence in healthcare has already been admitted and announced. The WHO (World Health Organization), founded on April 7, 1948, with a budget of USD 9.338 billion, and participation of 194 countries, stated through CRE (Compliance, Risk Management and Ethics), in its Ethics and Governance of Artificial for Health, that AI will play a very important role in the world health scenario, but that issues such as ethics and human rights should be fundamental pillars in the design of its implementation. WHO pays attention to important principles to ensure that the use of AI has limited risks. Projects must meet regulatory requirements while maintaining security, accuracy and effectiveness, ensuring transparency, explainability and accountability. It must also preserve human autonomy, through the control of medical systems and decisions, maintaining privacy, reliability and data protection. Minimal environmental impact and energy efficiency must also be considered.

The WHO also recommends that the adoption of this technology must be safe, transparent and responsible, so that the stored patient data used for quick and assertive decision making using AI technology are protected, as this will be a of the big gains from the new trend. The use of Machine Learning through data analysis with the identification of patterns for decision making with a minimum of human interference will play a strategic role in the diagnosis and treatment of patients in the coming years.

The evolution of 5G will facilitate the relationship with customers, allowing the increased use of computers to perform tasks of speech recognition, image identification and predictions. Some of these applications that we use daily on our smartphones will be extended to the healthcare environment. Healthcare processes are being increasingly impacted by the adoption of the "Find your Focus" strategy. More than ever, delivering value must be the main objective in the quality of patient care.

 In several rich countries, such as Switzerland, AI has a high representation in the development of new products and services, especially in the development of medicines. Canada has a budget of USD 300 billion to invest in AI, subsidizing online diagnostics and consultations, one of the top ten health management systems in the world.

AI is also being used to improve the speed and accuracy of diagnoses, assist in clinical care, disease screening, health research, epidemic outbreaks and interventions in urgency and emergencies in public and private health, in addition to collaborating with the management of systems. of health. AI can also help patients to have greater control over their care and their own needs, improving their quality of life, with less robotic and more humanized care, bringing innovative responses.

The risks of the most varied health technologies are always demonstrated within their context of use and through the monitoring processes. Thus, I understand that it will be necessary to generate and analyze a learning curve that goes hand in hand with the established therapeutic proposals. Only in this way will we be able to observe the behavior of products, possible adverse events, ethical and legal issues, and unforeseen possibilities, to really determine the ideal point of junction between human beings and technology.