Using AI for Effective Outreach
Ronan Leonard
Certified Innovation Professional | Business Mentor | Business improvement is my strength.
Outreach often feels like shouting into the void, but what if there’s a smarter way?
Using AI-driven tools, I’ve been experimenting with a scalable outreach strategy that blends automation with personalisation. The results? Eye-opening. Here’s how it works and why it’s changing the game for us.
🔍 Step 1: Building the Foundation It starts with LinkedIn. I compile a list of prospects that match my ideal customer profile. This isn’t just about names—it’s about targeting individuals who resonate with our services.
⚙️ Step 2: Enriching the Data Using a tool like Clay, the list becomes a treasure trove. Clay enriches the data, digging into websites to uncover insights like fundraising activities or key company milestones. For this specific project, it gathers website details that feed directly into personalised video content.
💡 Step 3: Connecting Creatively Enter HeyReach, which helps send tailored connection requests. The twist? Instead of generic pitches, I ask permission to send a quick 30-second video. Once they agree, tools like Zagia and CellMaker generate an AI avatar that delivers a customised message, incorporating insights from their website. The result? A seamless, tailored outreach experience.
🧪 Why This Matters This isn’t just about innovation—it’s about relevance. Tailored messages cut through the noise, demonstrating effort and understanding of client pain points. Whether it’s expensive staffing solutions or high turnover, this strategy connects authentically.
Key Takeaways:
⚡ Pro Tip: Personalisation is everything. Use the insights you gather to create highly specific messages. A small detail, like referencing a company milestone, can turn a “no” into a “let’s talk.”
👨💼 I’m Ronan Leonard
🌟 Certified Innovation Professional
📢 100 days to create a profitable business. Follow the journey! Subscribe, hit the 🔔, or follow #100DaysStartuptoSuccess, or comment 🗣 to join the discussion.
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Managing Consultant | Digital Coach | E-commerce insourcing
1moThis is a perfect blend of technology and human touch I can't wait to see how this method enhances engagement rates and helps build stronger relationships with clients and prospects
Sales & Growth @ Prelude // Phone verification for growth : 99% deliverability, 2.5x Cost reduction, Fraudprotection, Worldwide 📱📈
1moThe potential for scaling connections through this method is impressive I’m curious about the metrics you’re seeing from these personalized outreach efforts compared to traditional methods
Founder @ Happy Whole Human | Ph.D., MCC
1moI’ve always believed that outreach should feel more human, and your strategy does just that The combination of data enrichment and personalized video is a fresh take that I think many will find valuable
CEO @Roosterly | Contributing Editor, Forbes Find your voice. Broadcast it everywhere. PR and social media management. #AutismAcceptance
1moThe integration of AI in creating bespoke videos is fascinating It really allows for creativity in outreach while ensuring that every message is relevant and tailored to the recipient’s needs
Chargé d'affaires chez Trace Software 🌱 Simplifiez vos démarches et vos performances énergétiques ↳ Automatisez les déclarations décret Tertiaire → Gestion autonome de votre patrimoine ✅
1moYour insights about understanding audience pain points are spot on It’s essential in today’s market to not just reach out but to connect on a level that resonates with people and their challenges