very best wishes for 2025!

As the new year dawns, here are some key is a guide to let your Customers know that you CARE for them!

They are simple, yet powerful pointers to develop winning Customer relationships.

1)      Remember Your Customer's Name

 I recall a sales Rep go continued to call me Lionel, even though I remined him that my name is Richard, like 10 times ☹

Everyone within your company who regularly interacts with customers must remember their names whether it is in person or over the phone.

This small gesture tells your customers you value them.

2)      Remember Your Customer's Preferences 

Here is an example ~ John Doe visits your coffee shop daily & orders a chicken sandwich without mayonnaise & also a cup of coffee.

So when he does come in, automatically fill a cup with coffee & place it in front of him, allowing him to sip it, while you get on & make his sandwich.

Do say  "no mayo; just the way you like it" when you put the plate in front of him ~ it reminds him that he is special to you!  

If your customer has a special way they order or if they consistently order the same items, remember what they like and how they like it.

3)      Invite Them to Enjoy Special Customer Events 

Show your most valued customers you appreciate their business by inviting them to special events.

Perhaps you can give them a special offer on items they regularly purchase or access to an after-hours sale available to a chosen few.

4)      Take a Personal Interest

This is simply a way to show them that you remember & care!

If they mention a major life event such as a child's birthday or a special event ask them about it next time you speak.

5)      Support Their Business

Wherever possible support your Customer as well.

I take special care to offer referrals to their business.

Bet you that they will reciprocate as well!

6)      Help solve Their Problems 

Understand your Customer's needs & go out of your way to solve them.

If there is a problem, don't ignore it or sweep it under the rug.

And should your company make an error, apologize & fix it asap.

Important to ensure the same “mess up” doesn’t happen again.

7)      Stick to your Promises

 Say what you mean and mean what you say.

Deliver on the promises you make to your customers.

8)      Remember those "Magic Words"

Saying "please" and "thank you" is of vital importance.

It is a small gesture, but it goes a long way. 

9)      In addition

Use your Customer’s name when you thank them will re-enforce the message.

10)   Give Back

Does your customer do any thing special ~ like supporting a charity etc.

Show your support by participating in a fundraiser by hosting the event, donating a door prize or silent auction item, buying a table as a reward for your top employees, or promoting the event to your other customers.

Bonus) Ask for Their Feedback

So few suppliers ever ask a Customer for feedback or even a suggestion of what may work better for them in gaining best service.

For example, are you thinking of adding a new product?

Give a sample to your best customers & ask them to give you their feedback.

They will feel special & appreciated & will feel valued.

AND of course you will gain the best, honest responses!

Best wishes for 2025 & build unbreakable relationships!