Video-Length Debacles. TikTok Makeovers. Spotify = Social Media.
TikTok: the longer the better. Instagram: the shorter the better
Adam Mosseri, Instagram's chief, recently made it clear that the platform is sticking with its bread and butter: short-form content. While TikTok is busy stretching its video lengths, Mosseri insists that Instagram's sweet spot is in quick, snappy Reels.
Meanwhile, TikTok is on a quest to dethrone YouTube, rolling out 60-minute videos and features like horizontal full-screen mode. But Instagram isn't interested in this long-form arms race. After bidding adieu to IGTV in 2022, Instagram is all-in on Reels. So, while TikTok is off chasing marathon sessions, Instagram is making sure your social feed remains a delightful sprint.
YouTube is Getting a TikTok Makeover
YouTube Shorts just got a TikTok makeover with new features, including text-to-speech narration and auto-generated captions. You can now pick from four robotic voices and customize captions without leaving the app.
It’s all part of YouTube's strategy to stay competitive by adopting TikTok-style features. So far, the TikTok-ification of Shorts is a win for both YouTube and its creators.
Spotify is Going Social
Spotify's latest feature, podcast comments, lets podcasters and listeners engage directly, pushing the app closer to a social network. This follows its TikTok-like discovery feed, artist profiles, and story posts. With CEO Daniel Ek acknowledging TikTok's influence, Spotify's slow but steady social shift is clear.
Users can now interact more than ever before with features like polls and in-app videos, positioning Spotify not just as a music streamer but as a social hub for all things audio. This leaves the question: will music artists get the same comment feature next?
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