Video Marketing Funnel; A Channelized Strategy

Marketing is science. Sure, no physics involved but science nonetheless. And demand generation is a tough score. 

Brand awareness and demand generation goals without a marketing strategy is no avocado toast. To make a delicious feed, you must include a marketing strategy! A channelized marketing strategy!

How??

Let’s get to it.

The Marketing Funnel

A concept that has been around for as long as we know the term ‘Marketing’. Its purpose is to categorize the customer journey from consideration, to decision, to conversion, and loyalty. 

We marketers do understand that the digital path to conversion is anything but linear. The funnel accounts for the customer journey, the entry and exit points, and the path that leads to conversion. 

How do we start, you ask? 

Follow a funnel i.e., a brand’s goal in each of these stages is to attract, inform, convert, and engage. And the best way to increase conversion is to add tailored video content as the central part of your marketing strategy. After all, video is the medium that is powerful in connecting and persuading potential customers to not just convert but to also become strong advocates of your brand.

Inclusion of Videos

The First stage - 

Brand videos do a great job of introducing your brand - your approach, your story, personality, values, and much more. The most important aspect - awareness video introduces the challenges your brand can solve. 

For example, Grammarly shows an employee can benefit from using its software in less than 70-sec clever video. It manages to be fun, relatable, and informative showcasing the product's features. 

The Second Stage - 

An opportunity to get in-depth about what you offer and what makes your offer unique. 

Explainer videos and product/service demos are a natural fit to feature in the consideration phase. 

The Last Stage - 

How can a video influence decision-making? 

To convince a potential customer to convert is by exhibiting social proof. Customer testimonials, and case studies of how your business solved a pain point should be addressed in the conversion phase.

For example, Slack video: So yeah, we tried slack… showcases a funny side of a product pushing the curiosity train of the viewer.

Say, with testimonials…

Finally, the Retention Stage - Featuring How-tos, product demos, tutorials, and the brand’s new offerings, features, and updates should influence your audience to stick around and sing your brand's praises. 

For example, Adobe Creative Cloud frequently shares resources and product updates, making sure to retain its best loyal bunch of users.😎

Videos are an unavoidable source of fuel to rocket your sales and build an environment to share your brand's glory. 

With all the trends and prophecies, it's a perfect opportunity to make a batch of videos with all social media and Google turning into video-prioritized platforms.

It's a world full of Videos. Are you utilizing them? If yes, Great! (If not, get on the magic video carpet already!)

Remember: Beyond brand building, Video is a powerful performance driver.

Always have video first in your marketing strategy, and create promos, how-tos, thought leadership, explainers, testimonials, tutorials, and much more to attract, engage, and retain your customers.

Key Finding: 91% of businesses centralize video as a marketing strategy - an all-time high since data was tracked from previous years.

So, How likely are you to receive the most views, interactions, conversions, and retention by the inclusion of videos in your marketing funnel? 

What say, if not already, Should we get Started??

Until next time, Au Revior!

Bonus: What happened at the Super Bowl, 2023?

Rihanna's marketing win.

Her halftime performance built buzz for both her beauty and lingerie brands. Just a 3-second video trade and boom - 899% boost in sales. 

RiRi pulled the ultimate move and Fenty Beauty followed up and made the most of social media!

Moment Marketing done right!

Want our assistance with anything & everything about videos? You know what to do!

(DM or contact - filmbaker.com)