Video testimonials for your school marketing (and how to make these easier and more cost-effective)

I’m willing to bet you have so many people in your community who love to talk about school.

• Pupils who literally run into school every morning
• Parents who rave about your school at every opportunity (you know who I’m thinking of)
• Teachers who find school is their happy place
• Even your alumni who still talk about you.

And I bet you know that capturing these people talking to camera in a high quality format and using that content across all your digital platforms is one of THE best ways to promote your school.

But - it can be really time-consuming to organise. Difficult working with so many different (and constantly changing) schedules. And it's rarely that cheap to do.

So we completely understand why refreshing your video collateral is a task which constantly slips to the bottom of your to-do list...

But what if we told you that technology has reached a point, where all these recordings can be made easily and cost-effectively online - so we don't even need to step foot in your school?

And, with this style of filming, video testimonials from your community actually benefit from a slightly less Hollywood-style production?

Yep, it's true. Your audiences are just as likely (if not more likely) to value authenticity over high-budget productions. What they crave are stories and messages that connect on a personal level, which resonate deeply and evoke genuine emotions — what we like to call the "goosebump moments."

Here at Bonjour we use specialist technology to capture the recordings in the best possible quality, optimising their audio too without the need for a recording studio, and we coach the guests through how to present their message and bring out their unique voice and style, ensuring that their contributions are genuine and impactful.

Which means it’s absolutely perfect for accommodating interviews with alumni who might be overseas; parents in the comfort of their own homes; fitting in with the busy and varied schedules of pupils and staff.

And it's easier for you to organise and your budget will take less of a hit too.

Don't believe us? Take a look at the samples here and let us know what you think!

And right now, should you buy an online video testimonial package before Christmas, we'll throw in any one of our online training courses, worth £499, for absolutely FREE. Five video testimonials and a brilliant course in photography, videography or podcasting (which you can roll out to as many of your staff as you want) for an all in price of 🇬🇧 £995 +VAT / AED 4,750 🇦🇪

Let us know what you think, and have a week - holidays are coming!

Simon

The Bonjour Agency

(We create marketing content for independent schools around the world - photography, video and podcasting)