Vitamin E Market - Forecast(2024 - 2030)

Vitamin E Market - Forecast(2024 - 2030)

Vitamin E Market Overview

Vitamin E market size was valued at $ 6,538 million in 2020, and is anticipated to grow at a CAGR of 4.1% during the forecast period 2021-2026. Vitamin E is a fat-soluble antioxidant that stops the production of reactive oxygen species (ROS) formed when fat undergoes oxidation. These are usually found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It is also available as a dietary supplement. Vitamin E is majorly found in natural (Tocopherol, Tocotrienols) and synthetic forms. Vitamin E is used for treating vitamin E deficiency, which is rare but can occur in people with certain genetic disorders and in very low-weight premature infants. Vitamin E is also used for many other conditions, but there is no good scientific evidence to support these other uses. The Vitamin E industry growth can be attributed to the rising demand of livestock and increasing adoption of modern animal production are the major factors which is poised in bringing new opportunities. Moreover, the increasing population and advancement of R&D activities further enhance the overall market demand for synthetic vitamin E during the forecast period 2021-2026. However, consumption of excessive amount of Vitamin E may pose a threat to the market growth to a certain extent owing to its potential side effects.

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Report Coverage

The report: “Vitamin E Market Forecast (2021-2026)”, by Industry ARC, covers an in-depth analysis of the following segments of the Vitamin E Market:

By Product Type: Natural and Synthetic.

By Form: Powder/Granules and Extract/ Oil.

By Application: Animal Nutrition, Infant Nutrition, Dietary Supplements, Functional Food & Beverages, Cosmetics and Others.

By Geography: North America (U.S, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC (China, Japan, India, South Korea, Australia and Others), South America(Brazil, Argentina and Others) and RoW (Middle East and Africa).


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Key Takeaways


  • Geographically, Asia-Pacific region held the highest market share of 35.34% in 2020.
  • The factors such as the increasing consumer awareness regarding product benefits coupled with rising prevalence of cardiovascular diseases are amongst the major factor projected to impel growth of Vitamin E market.
  • Additionally, factors such as companies investing in innovations to purify, improvise and evaluate their product portfolio through technological up gradations thereby, obtaining varying stability, flow ability, and dispensability at all levels are to create opportunities paving a way for the growth in the market during forecast period 2021-2026.


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Vitamin E Market Segment Analysis - By Product Type

On the basis of product type, synthetic segment accounted for the largest segmental revenue of the Vitamin E market in 2020. The large share can be attributed to the fact that the synthetic Vitamin E is a key ingredient used in the animal feed industry hence, there is a rise in the demand for animal feed and animal feed additives as there is growing demand for livestock which increases in the adoption of modern animal production systems thereby, accelerating the growth of the synthetic vitamin E market. On the other hand, natural segment is projected to dominate over the forecast period 2021-2026 with a CAGR of 4.3% as natural vitamin E is involved in a wide range of metabolic processes including gene expression and cell signaling thereby, allowing the penetration of the ‘clean label’ movement supported by improved labeling norms which has increased consumer's awareness regarding the nature of ingredients in fortified products. Furthermore, most of the consumers are inclining towards the consumption of chemical-free products that are naturally sourced are also aiding further increase in the growth of this market.

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Vitamin E Market Segment Analysis - By Application

In 2020, on the basis of application, dietary supplements segment accounted for the largest segmental revenue of the Vitamin E market on account of the notable consumption by masses as a majority of the micronutrients are used in these products which are frequently purchased owing to the health conscious masses. On the contrary, cosmetic segment is projected to witness healthy growth throughout the forecast period 2021-2026 with a CAGR of 4.6% since there is an increasing number of skin care products currently available in the market that are relying more on natural ingredients including, various vitamins and minerals. Apart from this, maintaining a healthy and glowing skin amongst customers has also created an immense demand for vitamin E in cosmetic applications which is also set to increase the growth of the market during the forecast period 2021-2026.

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Vitamin E Market Segment Analysis - By Geography

Asia Pacific is the major region dominating the Vitamin E market with a market share of 35.34% in the year 2020. This can be attributed to rising awareness of health and growing pharmaceutical and dietary supplement. Moreover, increasing consumption of vitamin E increasing the demand of this market. Apart from this, China is the largest producer of vitamin E in the Asia Pacific market, also the country has expanded its domestic market during recent years mainly owing to its growing pharmaceutical and dietary supplement market across the region.

On the other hand, North America is projected to be the significant-growing market during the forecast period 2021-2026 owing to increasing demand in cosmetic and animal feed industry during the forecast period 2021-2026. Furthermore, rising adoption of nutritional supplements for rising vitamin deficiency & gastrointestinal disease incidences owing to inapt food habits in the region are paving the way for product demand hence, increasing the growth of the market in Asia Pacific region.

Vitamin E Market Drivers

Rising Adoption of Modern Animal Production

The Vitamin E market driver can be attributed to the increasing demand of adopting modern animal production systems to keep abreast of enhancing domestic demand which increases the use of synthetic vitamin E that contributing to the growth of Synthetic Vitamin E Market. Furthermore, there is rising demand of livestock which directly translates into increasing demand for animal feed and animal feed additives such as vitamins. Synthetic vitamin E is the key ingredient used in animal feed industry. In addition, demand for synthetic vitamin E for animal feed applications would continue to grow as demand for livestock also grows which are increasing the market growth of synthetic vitamin E.

Vitamin E Market Challenges

Risk of Side-Effects

The restraining factor that is to create a negative impact during the forecast period 2021-2026 is the increasing side effects such as head and neck cancer, heart attack etc. owing to consumption of excessive amount of Vitamin E are reducing the demand.

Vitamin E Market Landscape

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Vitamin E market. In 2020, Vitamin E market share is fragmented by the top ten players present in the market. The Vitamin E market top 10 companies are ADM, BASF, Royal DSM, Cargill, Isochem, COFCO Tech Bioengineering, American River Nutrition, and Beijing Gingko Group and others.

Acquisitions/Product Launches


  • In June 2019, Cargill Inc. opened its first innovation center in Singapore to address the shifting consumer values and food safety needs in the Asia Pacific region. With this strategy, the company expects to create and reformulate products that better suit these changing consumer trends, increase its sales in Singapore and expand its presence in the Asia Pacific region.
  • In January 2019, Royal DSM announced a joint venture partnership with Nenter & Co., Inc., for around USD 156.05 million. The joint venture will acquire, upgrade, refurbish, and operate Nenter’s vitamin E production facilities in China. This strategy will help DSM to enhance market share in China and boost its vitamin E production capabilities.



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