Vlogging: The Secret to Solopreneur Success
Resty Concepcion Jr.
Founder at #VideosThatCare - helping nonprofits & brands tell authentic stories through bitesized videos 🎬 Video Producer for Course Creators, Podcasters, & Thought-leaders
Imagine this scenario: You're a solopreneur looking to grow your career. You have skills, knowledge, and experience that you want to share with the world, but you don't know where to start (and have a limited marketing budget).
Where do you go from here?
You could create a website or social media page, but how do you get people to notice you? How do you make a lasting impression?
Enter VLOGGING. It's like having your own TV show or documentary but with the added benefit of being able to connect with your audience on a more personal level. When you vlog, you're not just telling people about your skills and experience, you're showing them. You're giving them a glimpse into your world, your processes, and your personality.
Think of it this way: if you were trying to decide between two restaurants and one had a menu with descriptions of the food, and the other had a video of the chefs preparing the dishes and showing you how they're made, which one would you choose? The one with the video, right? Because it's more engaging, more informative, and more convincing.
When you're shopping online, wouldn't you want to see a video showcasing the product you're interested in, rather than just reading a description or looking at a static image? Seeing the product in action, in all its dimensions, can give you a better idea of its features, benefits, and value.
Or how about websites with intro videos vs those without, which will attract more leads? The list goes on.
It's the same with vlogging for solopreneurs and independent contractors.
CASE 1: A personal trainer who wanted to expand her business beyond her local area. She created vlogs that showed the "behind the scenes" of her working with clients, providing fitness tips, and sharing her own personal fitness journey. These vlogs attract new clients and create opportunities for her like speaking at conferences. It also helped her establish herself as an expert in the fitness industry.
CASE 2: A freelance copywriter who wanted to attract more clients to her side hustle. She created vlogs that showed her writing process, provided tips for aspiring writers, and gave viewers a day in the life of a freelance writer. These vlogs not only helped her attract new clients but also helped her build a loyal following of aspiring writers who were inspired by her work.
Vlogging is perhaps underrated but a powerful and affordable option for solopreneurs looking to grow their audience and get more clients. It allows you to showcase your skills and expertise in an entertaining way. And all you need is a cheap (but decent) camera (your iPhone will do if you don't have a DSLR), a microphone, and some passion for creating vlogs.
Not convinced yet? Here are some of my favorite vloggers here on LinkedIn that I think you should definitely check out!
Recommended by LinkedIn
These amazing content creators have harnessed the power of vlogging to take their online business to the next level, and I'm sure you can learn a lot from them too.
If you're just starting out with vlogging and not sure where to begin, I've got you covered! Here's a link to some awesome resources and tools that can help you get started on your journey to becoming a pro vlogger:
Say hello! I'm @restyconcepcionjr on Instagram
Happy vlogging!