VOICE SEARCH SEO OPTIMIZATION – STRATEGIES TO SUCCESS

The SEO industry is evolving a lot with the course of time and so does its users too. Most of the users prefer voice search over generic term search nowadays. So voice search SEO optimization comes in handy.

HERE ARE SOME OF THE TRIED AND TESTED VOICE SEARCH SEO WAYS YOU CAN IMPLEMENT FOR YOUR SEO CAMPAIGN:

🔶 SEMANTIC PROXIMITY ABOVE / BEYOND

Before diving into voice search optimization, we need to first know what semantic proximity actually is? Let’s take an example below:

Semantic similarity: this scores words based on how similar they are, even if they are not exact matches. It borrows techniques from Natural Language Processing (NLP), such as word embedding. This is useful if the word overlap between texts is limited, such as if you need ‘fruit and vegetables’ to relate to ‘tomatoes’.

Key Takeaway: While optimizing for voice search one should be aware of the fact as stated in the example and should place in the website content strategically.

🔶 2ND TIER LSI KEYWORDS WITHIN

In terms of SEO, LSI keywords are search terms related to the main keyword you are targeting. They help to support your content and add more context to make it easier for both users and search engines to know what your content is about.

Find LSI Keywords as stated below in the screenshot:

🔶 LONG TAIL KEYWORDS WITHIN

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.

Key Takeaway: While optimizing for voice search one should be aware of the fact and should place relevant Long Tail keywords in the website content strategically.

🔶 LSI (LATENT SEMANTIC INDEXING) ABOVE + BEYOND

LSI keywords should be placed in website content right within the first 100 words and also mandatory to place it beyond the website content.

🔶 CLOSER PROXIMITY ANCHOR ABOVE EXTERNAL

Anchor text (the text in the link) is something that should not be squandered. Related anchor text from or to a page help search engines in gaining context of other related clusters of keywords and phrases.

One external link need to be added with closer proximity in the content.

🔶 CLOSER PROXIMITY ANCHOR BELOW INTERNAL

Anchor text (the text in the link) is something that should not be squandered. Related anchor text from or to a page help search engines in gaining context of other related clusters of keywords and phrases.

One internal link need to be added with closer proximity in the content.

🔶 USE RANK BRAIN SCHEMA

🔶 PASSAGE INDEXING AT LEAST 4

This is helpful for queries where the specific bit of information the person is looking for is hidden in a single passage on a page that is not necessarily the main topic of that page. Passage indexing will play a key role in voice search SEO for sure.

Need to target to write passages within 40 – 60 words.

🔶 COSINE OPTIMIZED LANDING PAGE

It is highly recommended that the webpage you are optimizing for voice search should be cosine optimized.

Key Takeaway:

Cosine = Similarity Check

Ideal Value

0.5 > considered as good

0.5 < considered as bad

🔶 LDA OPTIMIZED LANDING PAGE

It is highly recommended that the webpage you are optimizing for voice search should be LDA (Latent Dirichlet Allocation) optimized.

Note: Relevance is still a key factor, it is just not nearly as important once popularity measurements can be considered. Don’t spend all your time trying to tweak your LDA score. Once your site is suitably relevant, focus on external factors.

Key Takeaway:

LDA = Relevance Check

Ideal Value

0.3 > considered as good

0.1 < considered as bad

0.8 < considered as over-optimization

🔶 IMPLEMENT MREID SCHEMA

⭐️TRIED & TESTED SMALL CASE STUDY EVERYONE SHOULD TRY FOR RANKING GROWTH: 

A simple test on a page that wasn’t ranking very well on a national keyword. Before the test, this page was #24 for the keyword, after the test it was #6 on the first page. The steps are listed below:

👉Create a list of all keywords that the page was ranking for, whether the keywords are targeted keywords or not, it didn’t matter. Create a list of every keyword the page ranked for.

👉After that, I created the list of keywords identified the MREID for each keyword. What I ended up finding out is that several keywords that I ranked for without trying had the same MREID. These group’s keywords were all about the same subject and had one or two words modifying the main keyword.

👉 Lastly, I choose a keyword that I was ranking really bad on, used the JSON-LD Same As, and targeted the Google search URL with the MREID embedded. I waited a week and checked, finally noticed the page went from #24 to #8 on the main keyword and the top 5 for the related keywords grouped in the same MREID.

Source: Boost Your SEO With Voice Search Optimization | ThatWare