VuePoints - Spring 2023 - E7

Hi there! I'm John Cobb, CEO and Co-Founder of VuePlanner. I wanted to take a moment to share a weekly recap of some content surrounding the AdTech, AI and, advertising ecosystem. In this newsletter, I will share digestible pieces of industry content socialized and shared each week. I hope this resource brings you value and makes it easier for you to stay up to date on our ever-evolving world.

European Publishers Stand Firm, Rejecting Alternative IDs for Third-Party Cookies

In a recent article by Seb Joseph on Digiday , titled "Not the future: European publishers remain steadfast in blocking alternative IDs to third-party cookies," the author explores the resistance of European publishers to adopt alternative identification methods in the wake of third-party cookie deprecation. Despite the impending demise of #thirdpartycookies, European publishers are hesitant to embrace alternative solutions such as Unified ID 2.0 due to concerns over data privacy and regulatory compliance. Publishers argue that these alternative IDs are not a long-term solution and may exacerbate #privacy issues. The article highlights the challenges faced by European publishers as they navigate the changing landscape of digital advertising. Learn more. 

Mastering TikTok: A Guide to Unleashing Your Brand's Potential in 2023"

In a recent article titled "TikTok Strategy" by #ANA, Nancy Marzouk explores the potential of TikTok as a marketing platform and outlines key strategies for brands to succeed on the platform. The article emphasizes the importance of understanding TikTok's unique culture and catering content specifically to its young and diverse user base. It suggests that brands should aim for authenticity, creativity, and a sense of community engagement when crafting TikTok campaigns. Additionally, the article advises marketers to collaborate with popular TikTok creators and leverage TikTok's advertising features to maximize reach and engagement. Learn more. 

Contextual Advertising on the Rise

In a recent article by Ryan Barwick , published on The Marketing Brew , the growing prominence of contextual advertising is explored. Barwick examines why this form of #advertising is experiencing a rise in popularity among marketers. He highlights the increasing importance of delivering relevant and personalized ad content to consumers, and how #contextualadvertising allows for precise targeting based on the context of a user's online experience. The article delves into the benefits of contextual advertising, including improved ad performance and enhanced user experience, while also discussing potential challenges and the need for responsible implementation. Learn more. 

If you haven’t heard of the Apple Vision Pro yet, please take a moment to watch this introduction video from Apple. 

Apple’s Vision Pro: The Opposite of Disappearing

In a hands-on demonstration reported by Lauren Goode on WIRED , the new #AppleVisionPro technology is explored. Chokkattu provides an overview of the advanced features and capabilities of Apple's latest innovation, including real-time object recognition, augmented reality (#AR) applications, and improved photo and video quality. The article showcases the potential impact of Apple #VisionPro on various industries and highlights its integration with other Apple devices for a seamless user experience. Learn more. 

How Revolutionary is It?

In an article authored by Allie Garfinkle on Yahoo Finance , the revolutionary potential of Apple Vision Pro is examined through the insights of six experts. Howley presents a balanced analysis of the headset's capabilities and assesses its impact on the market, considering both the strengths and limitations of the technology. The article offers a comprehensive perspective by incorporating the viewpoints of various industry professionals, shedding light on the potential transformative power of Apple Vision Pro while acknowledging the challenges it may face. Learn more. 

A Closer Look at Keyboard Controls

In an article by Jon Porter published on The Verge , the innovative virtual keyboard controls of Apple Vision Pro, unveiled at #WWDC 2023, are discussed. Gartenberg explores how the headset's advanced sensors and machine learning capabilities allow for a unique and intuitive typing experience without the need for physical keyboards. The article highlights the potential implications of this technology on productivity, accessibility, and the future of user interfaces. Learn More. 

Vision Pro Feels like Magic

In an article by Grace Mayer published on Business Business Insider , early hands-on reviews of Apple Vision Pro are examined. Eadicicco provides a comprehensive overview of the initial impressions and experiences of tech journalists who had the opportunity to test the headset. The article highlights the positive aspects of Apple Vision Pro, such as its immersive display, impressive spatial audio, and intuitive user interface, while also acknowledging some limitations and areas for improvement. Learn more. 

AI Is Driving New Debate about Ad Creative

In an article by Robert Andrews on Beet.TV , Eric Levin , the Executive Vice President of Advanced Advertising at Publicis Media , explores the role of artificial intelligence (#AI) in shaping the advertising creative landscape. Levin highlights the ongoing debate surrounding the use of AI in ad creative and discusses its potential impact on the industry. The article delves into the advantages of AI-driven creative, such as improved personalization and efficiency, while also addressing concerns related to data privacy and the need for human creativity. Andrews provides a comprehensive analysis of Levin's insights, offering readers valuable perspectives on the intersection of AI and advertising. Learn More

The Brave New World of Generative AI

In an insightful interview conducted by Michael Chui , Ethan Mollick , a professor at the University of Pennsylvania's Wharton School, shares his expertise on the exciting world of generative artificial intelligence (AI). Mollick discusses the potential of #generativeAI to transform industries, from healthcare to entertainment, and its impact on creativity and innovation. He delves into the ethical considerations surrounding generative AI and emphasizes the need for responsible implementation and regulation. The interview provides valuable insights into the brave new world of generative AI, offering a thought-provoking perspective on its possibilities and challenges. Learn more.

YouTube’s List of Top 10 Ads of 2023

YouTube 's 2023 Ads Leaderboard, showcasing the top 10 ads of the past year, indicates that being a streaming service contributes to the success of commercials on the platform. Netflix claimed the most popular ad spot with its viral video campaign for "#Wednesday," accumulating over 38 million views. HBO 's trailer for "#TheLastofUs" and a YouTube Shorts ad from #Peacock featuring Kevin Hart also made the list. While streaming services dominated, traditional consumer brands like Apple and #Samsung also secured positions. The annual leaderboard is released ahead of the #CannesLions Festival, emphasizing the diverse creativity and storytelling approaches that connect with viewers. Learn more.

MediaLink Beach

Join me and many other thought leaders at MediaLink Beach during #canneslions2023 for inspired content and conversations. Add the event to your calendar and learn more about it here. 

This week I have been enjoying Jay Westlin’s podcast, Problem Solved. The latest episode discusses creating with #Nova. Jay is a friend of mine and I want to congratulate him on developing such an important and impactful podcast that I genuinely enjoy listening to event week. Check it out here.