Wait vs. Create - Erin King

I'm the host of On the Schmooze, a weekly podcast that features interviews with talented professionals who have achieved success in their field or industry. I ask probing questions to get them to share untold stories about their leadership journey and how they built and sustained their professional network.

Put insights from me and my guests into action this week and you’ll benefit from for years to come.

OTS 208: Wait vs. Create - Erin King

Today’s guest helps her clients communicate more powerfully in today’s digital age.

Her PUB method is an award-winning system that has helped thousands of sales, marketing and leadership professionals type, text and post more persuasively. It helps them communicate more dynamically so they can attract attention, increase influence, and sell their ideas in a smarter way.

She founded Socialite Agency, the world's only social media firm specializing exclusively in live events. For the last decade, Socialite has helped Fortune 100 brands catapult their social media success via award-winning digital activations and campaigns. Professional Convention Management Association (PCMA) awarded Socialite's work with FreemanXP as "Best Social Media" across the entire meetings industry.

She is the author of “Digital Persuasion: Sell Smarter in the Modern Marketplace”, an international keynote speaker, and a three-time entrepreneur who has been hired by The Academy Awards, The United States Navy, ABC/Disney, and Nelson Mandela’s Legacy of Hope.

Please join me in welcoming Erin King.

In this episode we discuss:

• her thoughts on leadership “A leader helps us see our bigger mission, a bigger purpose, and feel inspired to go for it.”
• how being bullied in middle school made her realize the world doesn’t really want you to be yourself.
• the impact of her dad’s “4 + 1” pep talk after high school and how it affected her life.
• the start and fail of her very first business and her thoughts on failure.
• her brilliant idea, a subscription service for women, and why it didn’t work.
• how working for the Oscars completely changed the path of the Socialite Agency.
• her PUB method - being personal, useful, and brief when connecting with new people and potential clients.
• how altering your reality into believing the things you want are going to happen can change the trajectory of your business.
• her realization that the pandemic has put people into two categories; waiting for things to be over/get better or creating new things.

What were the key takeaways you plan to put into practice this week and benefit from for years to come? Post about them in the show notes.

Listen, subscribe, and read show notes at www.OntheSchmooze.com - go directly to episode 208.

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About Robbie:

Robbie Samuels is a keynote speaker, TEDx speaker, and relationship-based business strategist who has been recognized as a “networking expert” by both Inc. and Lifehacker. He works with event organizers and associations to create a better experience for “Year 2” participants, leading to increased member value and member retention. In light of COVID-19, he is assisting organizations with bringing this more engaging experience to virtual events as a Virtual Event Consultant and Emcee.

He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and has been profiled in the Harvard Business Review, Forbes, and Fast Company. He writes for Harvard Business Review Ascend. His clients include associations and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly.

He has been featured in several books including Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark and The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University, Cornell University, and Northeastern University. Robbie is the host of On the Schmooze podcast which features his networking strategies and talented professionals sharing untold stories of leadership and networking.

READ his "9 Ways to Network in a Pandemic" - www.robbiesamuels.com/9ways

Sign up for his free weekly Virtual Happy Hours at www.NoMoreBadZoom.com.

The 5% Advantage Program - Get Certified #NoMoreBadZoom

Right now, everyone is being pretty forgiving when it comes to poorly executed virtual events, but that's not likely to last much longer. If virtual events are part of your business plan you need to get better. We all do.

• You need the confidence and skills to up your game. The problem is that there are so many new pieces of technology to master quickly that you can feel stuck, overwhelmed, and like you're running out of time.
• The reason options are overwhelming is that you're trying to go from zero to 100 immediately, when -- to make the most of your time -- continuously getting 5% better would allow you to focus on the most important and highest-impact options.
• Why? Because you know it's true that if you try to do everything, you will accomplish nothing. This means, to achieve your goal, you have to invest in a strategy to put time on your side.
• How? The 5% Advantage Program teaches online facilitation and virtual event design, but even more so, give you the tools for reflection and continuous improvement.
• Through this interactive and experiential 4-week program you will get 5% better now, will know how to keep learning so you are far ahead of your peers in a few months, and will be leading your industry 5-10 years from now.
• The time to get 5% better is now because soon you will be sought out, not just for your expertise, but for your ability to deliver that expertise on an interactive virtual platform.
• Interested to learn more about this program and get on the waitlist? Send Robbie an email: robbie @ robbiesamuels . com

Relationship-Based Business Strategist & Business Coach

Are you ready to create a Relationship-Based Business Plan that will help you achieve greater impact (and income)?

• You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you’re running out of time.
• The reason options are overwhelming is that you’re looking at them as a series of disconnected steps when — to make the most of your time — you need a strategy that connects only the most important and highest impact ones.
• Why? Because you know it’s true that if you try to do everything, you will accomplish nothing. This means, to achieve your goal, you have to invest in a strategy to put time on your side.
• How? This program will help you find the clarity to determine what is the right next step for your business. A book? A podcast? An online course? Masterminds? Speaking on bigger stages?
• Together we will design a Relationship-Based Business Plan that will allow you to stack your successes to create momentum and leverage your limited time.
• Robbie believes that networking is a marketing strategy and coaches “expert entrepreneurs” to grow to the next level through relationship-based business strategies and hands-on support. Interested to learn more about private coaching packages? Send Robbie an email: robbie @ robbiesamuels . com

Keynote Speaker

Interested in booking Robbie to speak? At www.robbiesamuels.com/speaking you'll find video clips and a description of his signature session, Art of the Schmooze.

Watch his TEDx talk "Hate networking? Stop bageling and be the croissant!" at www.robbiesamuels.com/TEDx.

Stay Connected:

• Connect with Robbie on LinkedIn
• @RobbieSamuels on Twitter and Instagram
• New to his website? Start here
• On the Schmooze podcast archive - over 200 episodes!