Walmart Goes After Amazon
Welcome to another week of Click & Conversion!
Here's what's on the agenda:
The Amazon Corner
Amazon.com, Inc As Top Pick : Leading the Way With Hedge Funds
With an impressive 308 hedge fund holders and a focus on artificial intelligence and technological innovation, Amazon is well-poised for future growth. The company has been making significant investments in AI hardware and software and has even partnered with governments and startups in this field.
Furthermore, its recent announcement of plans to invest in nuclear energy shows its commitment to being a carbon-free company. While other tech giants may experience capacity constraints, Amazon is paving its own path with its own chips and a strong focus on AI.
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Top Retail and E-commerce Stories
Walmart Sparks Competition: New Delivery Incentives for Spark Drivers
Walmart is vying for a bigger slice of the e-commerce pie with its latest move to offer new financial incentives to independent delivery drivers who use their Walmart-designed app, Spark Driver. The retailer aims to compete with Amazon by boosting sales to higher-income households and offering faster deliveries through its membership program, Walmart Plus.
With over 32 million members projected by year-end, Walmart's market share is on the rise. And with more subscribers comes the potential for increased advertising revenue through their highly profitable retail media business. As they continue to improve safety measures and simplify incentives, it will be interesting to see how this holiday season plays out for the world's biggest retailer.
QUICK TIP: Make your customer the hero. Instead of focusing on how great your product or service is, focus on how great your customers could be if they had your product. Focus on their potential, not yours!