Wanna Know Some Fascinating TikTok Stats? See How Much We've Used It
Sandeep Kumar
CEO @ ROI MINDS - 🚀 Driving 7-8 Figure Growth for DTC Brands | Performance Marketing + Full-Funnel Mastery
TikTok is the tale of two apps. In 2016, the Chinese company Bytedance launched Douyin, a video-sharing social network app. That app is still available in China, and when they released the international version of their app in 2017, they called it TikTok. Much of TikTok Statistics Western audience came from Musical.ly, acquired by Bytedance and merged with TikTok in 2018. Although TikTok and Douyin have similar user interfaces and features, they are not identical and have been tailored to their respective markets.
TikTok has grown in popularity in recent years, particularly among younger Millennials and Generation Z. However, it has not grown without controversy. For example, in 2016, then-President Donald Trump threatened to ban TikTok in the United States unless Bytedance allowed an American company, such as Microsoft, to purchase TikTok in that country. On the other hand, a proposed ban was blocked by a federal judge. Furthermore, despite TikTok’s popularity among India’s youth, the country’s government banned the app in June 2020 due to a border dispute between India and China. Its ban will be in effect indefinitely beginning in January 2021.
Neither TikTok nor its forerunner, Musical.ly, make many statistics available. It is, for example, much more difficult to find follower lists on Twitter than on most other social networks. With such a complicated history, it is not difficult to find several TikTok statistics that others have independently compiled.
TikTok has 1 billion monthly active users as of January 2022. Let’s take a look at some more mind-boggling statistics down below.
1. TikTok Users Spend More than 850 Minutes Per Month on the App
According to Statista, TikTok users in the United States spend 858 minutes per month on the app. In March 2020, this statistic provided information on monthly TikTok app user engagement in the United States.
If you look at the data from October 2019 to March 2020, you’ll notice a significant increase in the average TikTok user’s time on the app. The average monthly usage increased from 442.9 minutes in October 2019 to 526.1 minutes in November, 561.2 minutes in December, 680 minutes in January 2020, 731.6 minutes in February, and 858 minutes in March 2020.
2. TikTok now has 1 Billion Monthly Active users (January 2022)
TikTok had 1 billion Monthly Active Users worldwide as of January 2022!
According to a December 2019 Statista survey, 23% of respondents had used or seen videos posted on TikTok. In contrast, 44 percent said they hadn’t, and 33 percent said they’d never heard of TikTok. However, during the COVID pandemic in 2020, more U.S. Internet users used TikTok, so these percentages likely understate the actual situation.
3. 3 Billion Installations
TikTok has been downloaded over 3 billion times on mobile devices worldwide. It surpassed the one billion-mile mark in February 2019 and will surpass the two billion-mile mark in April 2020. By mid-2021, it would have reached three billion. TikTok is only the fifth non-gaming app to reach the 3-billion mark, and it is the first that is not owned by Facebook (now Meta).
4. 167 Million TikTok Videos Watched in an Internet Minute
Statista compiled global online media usage for an “internet minute” in August 2021. People consumed hundreds of thousands of hours of content and sent, scrolled, and uploaded millions of messages, emails, and texts. Among these statistics, Statista discovered that TikTok users watch 167 million hours of videos on the app in a sample minute.
5. Entertainment Most Popular Category on TikTok by Hashtag Views
According to Statista, the most popular TikTok content categories had over two billion views as of July 2020. The most popular content category on the app was entertainment content, which presumably includes all of those lip-synching videos, and dance was the second most popular content category.
The most popular categories overall are:
While TikTok users’ time and interest are dominated by entertainment and dance videos, it is clear that they are willing to spend time watching videos on a broader range of topics these days.
6. Most Popular iPhone App Downloaded in the U.S. in 2021
Apple has released charts detailing the most downloaded free and paid apps and games in the United States through 2021. TikTok was the most popular free app, followed by YouTube, Instagram, Snapchat, and Facebook.
Recommended by LinkedIn
7. 150+ Countries
According to App trace, the TikTok app is currently available in 141 countries. It ranks in the top ten in 124 of these countries and the top 50 in 140.
However, according to the official TikTok Creator Marketplace, TikTok is now available in over 150 markets and is one of the most downloaded apps in 40+ countries.
8. 75 (or 39 or 35+) Languages
TikTok has made its way to the international stage, and it is now rumored to be available in 75 languages.
There were discrepancies in reports about the number of languages TikTok supported for a long time. TikTok’s customer service says, “TikTok is now available in 39 different languages. You have the option to change the language displayed in your TikTok app at any time.” That statement has since been removed from TikTok.
TikTok is now available in 35+ languages, according to the official TikTok Creator Marketplace. However, TikTok is now being banned in India, and TikTok may have removed support for some regional Indian dialects.
While there are conflicting reports on this statistic, we all agree that the app is now truly global.
9. Highest Social Media Engagement Rates Per Post
According to Upfluence data, Instagram, YouTube, and TikTok have higher engagement rates across different follower levels. TikTok has significantly higher engagement than the other two networks at all follower levels. Upfluence discovered that micro-influencers had engagement rates of 17.96 percent on TikTok, 3.86 percent on Instagram, and 1.63 percent on YouTube. On the other hand, Mega-influencers had TikTok engagement rates of 4.96 percent, Instagram engagement rates of 1.21 percent, and YouTube engagement rates of 0.37 percent.
Upfluence discovered that, while there were not many TikTok fitness influencers, they had the highest average engagement rate across platforms – 9.3 percent – compared to Instagram (2.9 percent), YouTube (0.7 percent), and Facebook (0.5 percent ).
10. Over 200 Million TikTok Users in India When it Was Banned in 2020
India is another populous country where young people are drawn to TikTok. TikTok had over 200 million users in India by mid-2020 when the government decided to ban it for political reasons. It was still the most downloaded app in the country in 2020, and TikTok was downloaded more in India between July 2019 and June 2020.
11. Highly Popular in Many Asian Countries
In most Asian countries, TikTok’s popularity has skyrocketed. It is popular in Indonesia (87.5 million users), Vietnam (39.7 million), Thailand (35.6 million), and the Philippines in particular (33.0 million). TikTok has 217.7 million Southeastern Asian users, 58.3 million Western Asian users, 25.2 million Eastern Asian users, 14.6 million Southern Asian users, and 6.3 million Central Asian users. These figures only include TikTok users aged 18 and up, and there are undoubtedly many younger TikTok users.
Many young people have used TikTok for political activism. In Indonesia, for example, it was used to protest a contentious new labor law.
12. 600 Million Active Daily Users in China
In China, the number of active daily users (primarily the Douyin version) has surpassed 600 million. Douyin has grown to become China’s largest knowledge, culture, and art platform. This figure is from August 2020, and TikTok does not appear to have released more recent data on Chinese usage.
13. TikTok’s Highest Reach (for Adults) is in Saudi Arabia
Surprisingly, TikTok has the greatest reach (for those over 18) in the Arab world. TikTok is experiencing explosive growth throughout the Gulf Cooperation Council (G.C.C. ), with the app ranking among the top downloads in regional Apple and Google Play Stores. TikTok has the highest overall (adult) reach in Saudi Arabia (78.3 percent), Kuwait (72.5 percent), and the United Arab Emirates (UAE) (68.6 percent ). Qatar is ranked eighth, with a 55.0 percent reach. The United States of America has a TikTok reach of 46.5 percent.
Of course, this ignores the vast majority of TikTok’s younger users, but TikTok’s ad tools only publish data for audiences 18 and up.
For More Information Visit: TikTok Revenue, Users & Engagement Statistics (2022)