Want To Lower Facebook CPM?? Learn How To Do This.

A new social media marketing channel on the scene is Facebook CPM (cost per thousand impressions) ads. In this guide, we will teach you how to advertise on Facebook using CPM, and what that means as far as your costs and returns on investment go. By the end of this guide, you will be able to create campaigns, set up conversions, and get your business thriving on the largest social network in the world! Let’s begin!

Determine what your goals are

Whether you’re a small or large business, selling a product or service, Facebook is one of the best ways to reach millions of users at once. It’s important to start by determining what your goals are before diving into how you’ll achieve them. Whether that be getting more traffic to your website, driving sales, increasing followers, or converting viewers into customers — both small and large businesses can benefit from Facebook advertising if they have an established fan base already in place. And once you have an idea about what your goals are and whom you want to target it’s time to start thinking about setting up an ad campaign.

Choose a good campaign objective

The first step to getting good Facebook CPM and Facebook ads is choosing a good campaign objective. Facebook Ads has six options: likes, app installs, link clicks, event responses, video views, and get people to take any action on your website. Every ad should have a clear objective for every dollar you spend and you shouldn’t split-test these objectives until you find out what works best.

Set your budget wisely

Facebook’s ads platform can be a bit confusing at first, but if you know what to look for you can cut down your costs and reach more people. If you have a larger budget and are looking to spend as little as possible, it’s important to set your targeting as tightly as possible to reduce the Facebook CPM. For example, when creating an ad choose Lookalike Audience from Facebook’s targeting options. This will make sure that your ads are only shown to users who resemble those who already follow your page or business. This is similar to Google remarketing, which allows businesses to show users ads on other sites after they visit their site.

Set Up Conversion Tracking

In addition to taking advantage of Facebook’s built-in custom audiences feature, set up conversion tracking so you can see how effective your ads are. Be sure to test multiple variations of your ad to maximize your results and make it work as cost-effectively as possible. By testing different versions of your ad and measuring their performance against each other, you can improve your return on investment (ROI) without spending more money.

Create an Effective Ad Campaign

If you’re looking to advertise your product or service, it’s best to work with an ad platform that allows you to target specific audiences. Facebook has a unique advantage in that it knows quite a bit about its users — their age, occupation, where they live, and so on. Targeting is an effective way to get your ad in front of only those people who would actually be interested in what you have to offer. By doing so, you can significantly cut down on costs while still reaching people who might respond well to your product or service. It’s important not just because it saves money and reduces Facebook CPM but also because being exposed to irrelevant ads tends to make users less likely to click them at all, meaning fewer impressions which means less opportunity for sales.

Use the Right Audience Targeting Tools

Facebook allows advertisers to target users based on information they’ve provided, including their interests and demographic data. Many advertisers often forget to leverage Facebook’s powerful Interest targeting tool when creating their campaigns. Your potential audience may be much larger than you initially realize, and by making sure you’re showing your ads to an appropriate audience, you can significantly reduce your cost per click (CPC). You can also save money by using Lookalike Audiences. By uploading a list of email addresses that are similar to those who have already shown interest in your product or service, Facebook will create a new custom audience from those people which means that anyone who looks like them will see your ad.

Build Your Fan Base Offline First (Email List, etc.)

When you’re getting started with Facebook advertising, it’s best to start building your fan base offline first. That way, when you are ready to start using paid promotions, you’ll already have a good audience to share your ads with. If you have an email list that’s steadily growing or even a mailing list through MailChimp or Constant Contact, it would be best to direct new sign-ups over there. Then they can subscribe via email and easily like your page later. They will already be familiar with what you’re selling if they’ve been receiving your emails or newsletters; they won’t need a lot of convincing.

Take Advantage of Dynamic Ads

Facebook’s Dynamic Ads allow you to show your ad to people who are most likely to be interested in it. By customizing what your ads look like, Facebook can help ensure that users see ads that are relevant and interesting. Using Dynamic Ads means paying a little more per click, but Facebook also suggests that advertisers can expect higher click-through rates with Dynamic Ads. This is because instead of seeing an irrelevant ad from a competitor or stale advertisement, users are seeing something specific to their interests. They’re more likely to be interested in your product or service if it’s directly related to what they’re looking at right now.

Don’t Overpay to Drive Page Likes

If you’re trying to advertise to a certain demographic and don’t have an existing Facebook presence, it can seem like a good idea to boost your reach by purchasing Page Likes but be careful! This is generally more expensive than advertising directly to your target audience. It’s also easy to overestimate how many likes your page will attract organically. In other words, don’t overpay just because you feel like it’s important to have lots of fans. The more targeted you are with your ads, the less you’ll spend in general, and in most cases, that means higher quality leads who actually want what you’re selling.

Get your free consultation from GLAX inc. The only thing we ask is that you have a genuine interest in seeing your business grow.