Want a Restaurant Marketing Playbook?

Restaurant marking is hard.

There are a lot of moving parts, multiple channels that need to be maintained daily and best practices ... well what worked on Monday might be a totally a dead way to do something by Thursday!

Outside of front line team members, the team members doing the marketing have the most challenging tasks in the business. From strategy to execution, being in charge of the brand, sales growth, customer preferences and wrangling 54 pieces of tech, marketers have a lot of responsibilities.

Whoever is in charge of doing marketing has a never ending to do list. If you are an owner operator and you manage or oversee marketing, this is the reason why doing marketing either feels overwhelming, or you're paying someone else to do it.

I know. I oversee all marketing strategy and execution Handcraft Burgers and Brew as well as advise on marketing for the other restaurants in our hospitality group.

I am a hospitality marketing consultant helping restaurants with marketing strategy, execution and campaigns. I advise restaurants with one location, I advise restaurants with dozens of locations. I understand your pain.

I also have a good view on what’s working, why it’s working, who it’s working for, and how to execute it across the industry … because I am inside of everyone’s marketing.

Where I come from in Detroit, we have a saying that goes something like "if you got the hook up, you gotta hook a brother up!" And because if my "brother" has a hook up, which in this case means great marketing tricks and tactics, I want them to share it with me!

In the energy of being the change you wanna see, and all of the above, that is why I share my best and most up-to-date, marketing, tricks and tactics publicly and near weekly here.

It’s hard to stay on top of all this stuff ... and that’s coming from me, who does this all day, every day. So it to help you find what you need a little easier, here’s a round up of some of the best of the best marketing tactics I shared this year. Its sorted by subject matter/channel.

As marketers, we’re always looking for tricks tips and tactics on how to improve our marketing so if you have one, please leave it as a comment, or reach out to me directly to share it. I’m happy to give credit or credit is due if we share it online.

Thank you!

And if you missed our webinar last week on how to grow your revenue through catering, I will put the replay right here at the top.

10 Easy Ways to Get More Catering Orders | Webinar replay

WATCH REPLAY

MARKETING STRATEGY

• Stop Measuring The Wrong Restaurant Marketing Metrics
• The Marketing Ecosystem That EVERY Restaurant Should Be Using

ONLINE ORDERING

• 5 Simple Ways to Increase Online Orders AND Decrease 1 Star Reviews
• Simple Hack to Get More Online Orders For Your Restaurant
• 5 Ways Guaranteed to Get More Direct Online Orders For Your Restaurant

EMAIL MARKETING

• The Single Best Marketing Hack to Get Higher Open Rates on Email
• 3 Simple Hacks That Will Increase Your Email Open Rates
• Do You Put Emojis in Subject Lines?
• Five Tactics Guaranteed to Increase Revenue With Email
• Get Your Emails Seen By More Guests In Just 3 Taps

SOCIAL MEDIA

• Proven Methods to Grow Your Restaurant's Follower Count on Instagram
• Your Geotag On Instagram Is Missing -- NOW WHAT?!?!?

GUEST EXPERIENCE

• How to Increase Your Business With Free Sunblock and Hot Dogs on a Stick

PROMOTIONS / CAMPAIGNS

• Lessons Learned in Giving Away 1000 Free Burgers
• How to Sell a Ridiculous Amount of LTOs ... or Burgers
• 3 No Cost Secrets to Increase Your Average Order Value

LOCAL / GOOGLE SEARCH

• How PDF Menus Are Hurting Your Business and What To Do Instead
• THE PLAYBOOK: Your Restaurant at the Top of "Near Me" Searches
• The Secret Weapon For Mastering Local Search For Restaurants

INFLUENCER MARKETING

• All Your Influencer Marketing Questions Answered

NEW GUEST ACQUISITION

• The Silver Bullet For New Guest Acquisition

WHAT'S NEXT?

• What marketing questions do you have?
• What's working for you?
• What's got you confused?

Please share in a comment or send me a message!

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Do you need help with any of this? Send me an email rev@brandedstrategic.net

- Rev Ciancio

WHAT DOES REV DO?

*I help restaurants to build guest marketing programs.

*I help hospitality tech companies with lead generation and content marketing.