Want to See 12 to 24 Months of Keyword Data from Google Business Profile?

Accessing 12 and even 24 months of keyword data from your Google Business Profile (GBP) offers invaluable insights that can transform your local marketing strategy and drive sustained business growth. Here are the top reasons why extended keyword data is essential:

1. Identify and Understand Seasonal Trends

• Benefit: Recognize patterns in customer behavior throughout the year.
• Example: If your business sees a spike in searches for “holiday decorations” every December, you can prepare targeted promotions and inventory in advance to maximize sales during peak seasons.

2. Track Long-Term Performance and Growth

• Benefit: Monitor how your local visibility evolves over time.
• Example: Assess whether your efforts to optimize for keywords like “best pizza near me” are resulting in increased visibility and customer engagement over multiple months or years.

3. Spot Emerging Trends and New Opportunities

• Benefit: Stay ahead of market shifts and capitalize on new search behaviors.
• Example: If you notice a growing trend in searches for “vegan options” over the past year, you can expand your menu or highlight existing vegan offerings to attract this increasing customer segment.

4. Evaluate the Impact of Marketing Campaigns

• Benefit: Measure the effectiveness of your marketing efforts and adjust strategies accordingly.
• Example: After launching a new advertising campaign, you can analyze whether specific keywords related to the campaign have seen a rise in search volume and engagement, indicating the campaign’s success.

5. Enhance Strategic Planning and Forecasting

• Benefit: Make informed decisions based on historical data to plan future strategies.
• Example: Use past keyword performance to forecast future trends, allocate marketing budgets more effectively, and set realistic growth targets.

6. Improve Content and SEO Strategies

• Benefit: Develop content that aligns with what customers are actively searching for.
• Example: If data shows consistent searches for “eco-friendly cleaning services,” you can create blog posts, FAQs, and service descriptions that incorporate these keywords, boosting your SEO and attracting more relevant traffic.

7. Gain Competitive Insights

• Benefit: Understand how your business stands against competitors over time.
• Example: By comparing your keyword trends with industry benchmarks, you can identify areas where you outperform competitors or discover gaps where you can improve to gain a competitive edge.

8. Optimize Resource Allocation

• Benefit: Focus your marketing and operational efforts on high-impact areas.
• Example: If certain keywords consistently drive more traffic and conversions, you can prioritize those areas in your marketing campaigns and invest more resources into optimizing those specific services or products.

9. Enhance Customer Understanding and Personalization

• Benefit: Gain deeper insights into customer preferences and behaviors.
• Example: Understanding the keywords your customers use helps you tailor your offerings, communications, and customer service to better meet their needs and expectations.

10. Facilitate Continuous Improvement and Adaptation

• Benefit: Maintain a dynamic and responsive marketing strategy.
• Example: Regularly reviewing long-term keyword data allows you to continuously refine and adapt your strategies based on what’s working and what’s not, ensuring sustained improvement and relevance in the local market.

Having access to 12 or 24 months of keyword data from your Google Business Profile empowers you with a comprehensive understanding of your local search performance. It enables you to:

• Plan Strategically: Align your marketing efforts with seasonal and emerging trends.
• Optimize Effectively: Focus on high-impact keywords to enhance visibility and engagement.
• Stay Competitive: Continuously benchmark against competitors and adapt to market changes.
• Drive Growth: Make data-driven decisions that lead to sustained business success.

By leveraging extended keyword data, you transform raw search information into actionable insights, ensuring that your business remains visible, relevant, and competitive in your local market.

If your business or marketing team would like to have access to the 12 to 24 month GBP keyword data report, contact me directly and we can discuss your local GBP strategy.

GBP Visibility Report: 100x Superior Insights for Explosive Growth

What if you could move beyond the basic snapshots and gain a comprehensive, month-by-month understanding of how your business is discovered in local searches? Enter the GBP Visibility Report—a game-changing tool designed to provide you with unparalleled insights into your local search performance.

Why the GBP Visibility Report is 100x Superior:

1. Comprehensive Keyword Insights:
2. Extended Historical Data:
3. Month-by-Month Analysis:
4. Actionable Recommendations:
5. Competitive Benchmarking:
6. Enhanced Local SEO Optimization:
7. Integrated Google Search Console Insights:

Transform Data into Results: Your Path to Local Dominance

With the GBP Visibility Report, you’re not just getting data—you’re gaining a strategic advantage that transforms how you approach local marketing. Here’s how you can turn these insights into actionable steps:

1. Identify High-Performing Keywords: Focus your efforts on the terms that matter most to your customers.
2. Optimize Your Online Presence: Update your website and GBP listing with targeted keywords to boost relevance.
3. Launch Targeted Content Campaigns: Create content that resonates with trending search terms, attracting more qualified leads.
4. Enhance Local SEO Efforts: Refine your local SEO strategies based on comprehensive keyword insights.
5. Monitor and Adapt: Continuously track keyword trends and adjust your strategies to stay ahead of the competition.