Are we doing enough to support women in achieving financial security?
The other day I was going through my extensive book collection to see where I could purge and free up some shelf space. I offered some books for free, including three financial planning books – Balancing Act: A Canadian Woman's Financial Survival Guide and The 80% Majority by Joanne Thomas Yaccato, along with The Wealthy Barber Returns by David Chilton.
A young woman claimed the Joanne Thomas Yaccato books, then messaged me the next day asking for The Wealthy Barber. She mentioned that Balancing Act was “literally the cure to her anxiety and helping to align her goals for 2025.”
When she came to pick up The Wealthy Barber, I spent a few minutes chatting with her and discovered that she had saved up quite a bit of money and lost it all to her ex-husband. She was now trying to figure out whether to pay lawyers to fight him or just start all over again with her savings. I commended her on taking the steps to educate herself and recommended she follow Saijal Patel, CFA for more help.
Needless to say, her story stuck with me, and I haven’t been able to stop thinking about how many women out there have found themselves in similar situations.
I am not a financial planner, but I did spend 20+ years working in financial services and began saving and investing in my early 20s. I bought my own condo when I was 25, started working with a financial advisor, used credit VERY judiciously, and generally tried to live below my means using a very simple budget template. As a couple, my husband and I have our own life insurance policies, tax-free savings accounts, retirement plans, an education savings plan for our kids, and, as of two years ago, no mortgage.
For a long time, I naively thought this was just normal… until I started talking to some friends and I realized that I’m the exception, not the norm. It's scary how many people I know have no savings, high debt, and no clear understanding of how much they'll need to retire comfortably.
And yes, I am fully aware and appreciate that the current economic environment is not conducive to getting ahead. But as a GenXer, my journey took me through the fallout of the 9/11 terrorist attacks and the financial crisis of 2008, so even though it's definitely not always easy, it is possible.
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Here are some sobering stats (sources: Benefits Canada & HOOPP):
Women’s lower rates of saving and investing compared to men can be attributed to a combination of factors, including income disparities, lack of confidence, societal norms, caregiving responsibilities, and gaps in financial education.
The Ontario government’s recent move to include financial literacy as a compulsory component of grade 10 math is long overdue; hopefully, it’ll help set our kids up for a healthier and more informed approach to future savings.
But what can we do NOW to empower women to take control of their financial futures and participate in saving and investing activities so that one less young woman has to start from scratch?
Senior Manager, Marketing @ Bell | Full-stack marketer | Passionate about leveraging technology to build brands & drive customer engagement.
2wGreat story Shawna Dennis - I believe that the first thing we need to do is to educate, educate and educate. For me, learning about finances started at my parents kitchen table, but this is not the norm. We need to start to talk about money, remove the taboo around it and have open conversations with friends and family. There are so many more places available for people to get information, blogs, banks, planners/advisors, I believe that we need to encourage women to take the step and to learn about this. I hope that the lady you spoke about in your story, is empowered to rebuild her finances and I that she looks beyond the books that you gave her, and speaks with her friends, a financial planner and build a money plan so that she can get back on track.
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3wGreat read! And yes, you are definitely not the norm! (Although you should be) and that's a great goal for us to strive for especially for future generations.
Host of Strictly Money Podcast | Financial Wellness Educator & Consultant | Public Speaker
3wThank you for your endorsement Shawna. It means a lot. And you're absolutely right...it will take a village of women to support the financial health of other women. But I believe it starts with ourselves. What effort are we making to build financial literacy? How comfortable are we talking about finance, and how do we really understand the impact of NOT understanding it? I can tell you, most women-supporting organization still will not discuss money. Sure, they'll throw out gestures...they'll throw out "wage gap" to play on women's emotions...but education is work, not talk. Until we recognize that, I'm afraid we won't move the needle.