A couple of weeks ago, I had an informal gathering with some of my HR and DEI colleagues, and a common theme kept coming up: frustration. Many of the peers admitted that despite years of investment, numerous training sessions, and initiatives, their DEI efforts still aren't “flying” as they’d hoped. Some admitted they felt helpless—as if the message was there, but it wasn’t sticking. The conversation made me wonder: are we facing diversity fatigue? Is the constant push for change becoming overwhelming, and if so, how do we fix it?
What Are People Getting Tired Of?
Before we dig into solutions, let’s acknowledge what’s contributing to this fatigue. Why are DEI initiatives stalling, and why do they sometimes feel more like box-ticking exercises than genuine progress?
- Surface-level diversity initiatives: many efforts end up focusing on performative actions—celebrating diversity days, posting on social media—without embedding real structural changes. People sense when DEI is more about appearance, polishing the brand than substance, and this leads to disengagement.
- Endless training without action: there’s only so much diversity training an organization can offer before people start questioning its impact. When training doesn’t translate into concrete changes in workplace policies, pay equity, or representation, employees become frustrated. Progress shouldn’t just be measured by hours spent in training sessions—it must be reflected in the workplace culture.
- Guilt without growth: This is a delicate issue. While raising awareness of historical and systemic inequalities is mandatory, some DEI programs unintentionally place their main emphasis on guilt, particularly for individuals with privilege. It's essential to acknowledge the past, but focusing solely on guilt without offering pathways for constructive action can lead to disengagement. Understanding historical context is important, but it should be paired with positive action plans and solutions-oriented training to foster growth and empowerment, rather than discouragement.
- Lack of visible progress: people get tired when they don’t see results. If an organization sets DEI goals and fails to meet them—or even worse, doesn’t track them at all—employees will naturally feel like all the effort has been for nothing. Visible, measurable progress is essential for maintaining momentum.
- Overuse of buzzwords without actions: terms like "intersectionality," "diverse representation," and "psychological safety" are crucial in DEI discussions, but when they’re used without genuine actions to support them, they lose their impact. Employees can easily see through companies that throw these words around as part of a trend rather than embedding them into the core of their operations. For example, if a company claims to prioritize "psychological safety" but ignores toxic work environment, it will undermine trust. Similarly, talking about "diverse representation" without ensuring fair hiring practices or equal opportunities across the organization turns these powerful concepts into empty slogans.
Why We Can’t Afford to Give Up
So, where does this leave us? If DEI fatigue is real, why should we keep pushing forward? Here’s why:
- It’s about human rights: the core of DEI is about fairness and equality—ensuring that every person, regardless of their race, gender, or background, has access to the same opportunities. This is a non-negotiable part of being a decent society.
- It’s good for business: diverse teams are more innovative and perform better. A 2018
McKinsey People & Organizational Performance
study found that companies with diverse teams were 33% more likely to outperform their less diverse competitors. Diversity isn’t just a feel-good initiative—it’s a business imperative.
- Real change takes time: cultural change isn’t an overnight process. It’s a slow burn. But the truth is, every small step forward builds toward lasting transformation. The snowball effect is real, and giving up now risks undoing all the progress we’ve made.
Even if you are tired and frustrated, giving up is not an option. Diversity and inclusion are about human rights, equality, and simply being a decent human being. But more than that, DEI is about creating better workplaces and better results for everyone.
How to Keep DEI Fresh and Engaging
If we don’t want diversity fatigue to take hold, we need to rethink how we approach DEI. Here are some key ways you might want to consider to keep your DEI efforts fresh, relevant, and genuinely engaging for employees:
- Move beyond the basics: basic diversity training isn’t enough. People need to engage with real-life stories and see how diversity plays out in everyday scenarios. Organize interactive workshops, host panels with diverse speakers, or invite employees to share their personal experiences. Make DEI relatable and actionable, not just theoretical.
- Embed DEI into everyday operations: DEI shouldn’t be an HR-only initiative. It needs to be woven into the very fabric of how your business operates. This means considering diversity in everything you do from A to Z. When employees see that DEI affects their day-to-day roles, they’re more likely to engage meaningfully.
- Measure and celebrate wins: a big part of fatigue is the feeling that efforts aren’t yielding results. Set clear, measurable goals for your DEI initiatives, track progress regularly, and most importantly, celebrate wins. Whether it’s achieving a hiring target or closing the pay gap, make sure employees see that their efforts are paying off.
- Make DEI personal: people are more likely to care about DEI when it personally resonates with them. Encourage employees to find their personal stake in DEI—whether through mentorship, joining employee working groups, or participating in community outreach. Personal connection drives engagement.
- Be transparent about challenges: no one expects an organization to solve all its DEI challenges overnight. Be upfront about where the gaps are and where more work needs to be done. Employees appreciate honesty, and it keeps them invested in the long-term journey.
- Ensure leadership buy-in: leaders can’t just talk the talk; they need to walk the walk. When leadership is actively involved in DEI efforts, it sets the tone for the entire organization. Make sure your leadership team is visibly and meaningfully committed to fostering a diverse, inclusive culture.
Diversity fatigue is real, but giving up isn’t an option. DEI is about more than just checking boxes or meeting hiring targets—it’s about human decency and creating workplaces that truly reflect the world around us.
The journey might be long, and the road can be tough, but the destination—a fairer, more inclusive world—is worth every step!
By staying engaged, keeping DEI efforts fresh, and bringing everyone along for the journey, we can fight fatigue and keep moving forward. My question to you is: how will you reignite the spark in your DEI efforts?
Senior Expert on Diversity & Inclusion and Societal Needs for the financial sector in Belgium at Febelfin
3moWe had our last quarterly DMAB Diversity Managers Association Belgium meeting on the theme of #genderfatigue and backlash 2 weeks ago. Super interesting
Head of People & Organization, Head of Diversity, Equity and Inclusiveness
3moWoMen in Finance Belgium Claire Godding
Coach and Trainer | Group & Individual Coaching
3moVery interesting thanks for the useful read Seija Gadeyne I agree with you, it can't be given up on, however it's a challenge to keep it up without the expected results. Really liked the idea to embed it in the practice & engagement of employees with initiatives like mentorship - working group or community based activity. To me it's a typical topic where both guilt and demotivation take space : if someone feels guilty or depressed about a subject, it tends to be low on energy --> and therefore gets lower on the priority list. Somehow this needs to be turned, it's not about changing a world that doesn't work, it's about making one that is working better for everyone.