We watched 122 Halloween Costume TikToks—Here are this year's 10 most mentioned costumes

We watched 122 Halloween Costume TikToks—Here are this year's 10 most mentioned costumes

Halloween is a sacred event unlike any other holiday. It’s not rooted in family gatherings, gift-giving, or stuffing your face with turkey. No, it is the one time of the year you can show off your creativity and months of preparation. 

After two months of watching Halloween trend after Halloween trend on TikTok, we social sleuths at Hootsuite think we have the answer to the question — what was the most mentioned costume of the year? 

Over the past month, we looked at TikTok video views for the answer. We found that Batman, Spiderman, Squid Games, Fairy, and Harley Quinn costume videos had the highest view count. But, we wanted to learn more. So we dedicated two hours of our lives to watching 122 Halloween costume inspo TikToks and tallied which costumes were mentioned the most times. 

Here’s what we found. Drumroll, please! 

10 Most Mentioned Halloween Costumes in 122 TikTok Videos: 

10. Jennifer Check from Jennifer’s Body

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The tenth most mentioned Halloween costume this year was The Snowflake Queen herself!

9. Barbie

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It’s Barbie’s world and we’re just living in it.

8. Black Swan 

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This costume is on point, literally. 

7. Freddy Krueger 

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The only horror baddie to make the list, perfect for the girls and ghouls. 

6. Cassie & Maddie from Euphoria 

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You and your bestie + some rhinestones = shining bright on Halloween night. 

5. Cowboy 

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A Cowboy is a classic Halloween go-to. 

4. Daphne & Velma 

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Before there was Maddie and Cassie, there was Daphne & Velma, Coolsville’s it girls. 

3. Angel 

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Dark or heavenly, the choice is up to you! 

2. Pirate 

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Maybe a Jack Sparrow-inspired look or just a white top, corset, and a hat. Either way, don’t forget the rum! 

1. Fairy 

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The most mentioned costume this year was a Fairy! If you saw some fairies out and about this weekend, hope you watched out for their wings! 

We’d love to hear from you — did we call out your costume?

Christina Minshull

CEO, The Brand Audit | Ex-LinkedIn

2y

We might be on different sides of TikTok…my costume feed = Harry Styles, Taylor Swift Bejeweled and Yung Gravy impersonators 😂

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