Websites made with GBP will be turned off soon ?

A Google Business Profile helps businesses appear in Google’s local search results with detailed information, including directions, business hours, phone numbers, and a link to visit the business’s website.

Google Business Profile sites will be shut down in March 2024. Free websites created using Google Business Profiles will cease to exist. Instead, visitors will be redirected to their respective Google Business Profiles. This redirect will be operational until June 10, 2024, after which a "page not found" error will greet users.

Google is shutting down more than 21.7 million websites created with Google My Business

What Is a Google Business Profile Site?

A Google Business Profile is a crucial digital asset that enables businesses to control their presence on Google platforms, including Google Search and Maps. Establishing a Google Business Profile allows companies to introduce themselves to potential clients by providing detailed, current information. Through this profile, businesses can highlight important information like their address, phone number, operating hours, and even display images of their premises or products.

Having a Google Business Profile is important because it makes businesses more visible to people searching online for products or services nearby. Google uses the profile to show these businesses in search results, helping them get more customers and be easier to find online. This makes readers curious about how they can boost their own business's visibility.

Moreover, a Google Business Profile Site provides a platform for businesses to interact with their customers through reviews and Q&A sections. Businesses can respond to reviews, address concerns, and engage with their audience, which can significantly impact their reputation and customer relations. This level of interaction is invaluable for building trust and encouraging community engagement.

What's going on with existing Google Business websites?

Starting in March, Google will remove links to Google Business Profile (GBP) websites from business profiles automatically. This means if you have a GBP website linked to your profile, it will be taken down. If you still want to direct users to a website, you'll need to replace the GBP link with a new one that isn't hosted on GBP. If you keep any links to GBP websites elsewhere, they will stop working and show a 'page not found' error after June 10th. It's crucial to plan ahead and make necessary adjustments before this change takes effect.

Closing Down GBP Websites: What You Need to Know ?

If you have a GBP (Google Business Profile) website that's closing down, here's what you need to know. First, make sure to check for official announcements or updates from Google about the closure. If you can, back up important information like your business details and reviews. Consider finding alternative platforms for your business listing and update your official website with the latest information. Keep your customers informed through your website or social media. If needed, recreate your business profiles on other relevant platforms, optimizing them for search engines. Pay attention to search engine optimization for your online presence, and if you're uncertain, consult professionals for guidance. Remember to monitor reviews during the transition and stay informed about any ongoing developments related to the closure of GBP websites.

What’s next for website owners? 

After the shutdown of Google Business Profile (GBP), website owners should consider the following steps:

1. Verify the Shutdown Details:Ensure you have accurate information about the shutdown by checking official announcements from Google. Understand the specific reasons for the shutdown and any guidance provided.
2. Back Up Important Data:If possible, back up crucial data from your GBP, such as business details, reviews, and images. This ensures you have a copy of essential information.
3. Explore Alternative Platforms:Research and identify alternative platforms for your business listing. Look for reliable and widely used platforms that suit your business needs.
4. Update Your Official Website:Ensure that your official website is updated with the latest information, including business hours, contact details, and services. This will help maintain your online presence.
5. Communicate with Customers:Keep your customers informed about the changes. Use your official website, social media channels, and other communication methods to update them on the transition.
6. Consider Professional Assistance:If needed, consult with web designers, SEO experts, or digital marketing professionals to guide you through the transition and ensure a smooth online presence.
7. Recreate Business Profiles:If applicable, recreate your business profiles on other relevant platforms. Optimize these profiles for search engines and make sure they accurately represent your business.
8. Optimize Your Official Website:Pay attention to search engine optimization (SEO) for your official website. Update content, meta tags, and keywords to improve visibility in search engine results.
9. Monitor Customer Reviews:Keep a close eye on customer reviews during the transition. Encourage satisfied customers to leave reviews on new platforms to build credibility.
10. Stay Informed:Stay updated on any developments related to the shutdown of GBP. Subscribe to newsletters, follow official blogs, and stay connected with the latest information.

Platforms to build a new website for your business

There are various platforms available for building a new website for your business, each offering different features and customization options. Here are some popular platforms:

1. WordPress:WordPress is a versatile and widely used platform. It's known for its user-friendly interface and a vast library of themes and plugins that allow for extensive customization.
2. Squarespace:Squarespace is known for its visually stunning templates and is suitable for businesses wanting a polished and professional-looking website. It offers an all-in-one platform for website building and hosting.
3. Shopify:Ideal for e-commerce businesses, Shopify provides a comprehensive solution for building online stores. It's user-friendly and includes tools for managing products, orders, and payments.
4. GoDaddy Website Builder:GoDaddy provides a user-friendly website builder with customizable templates. It's a suitable option for those who want a simple and quick solution.When choosing a platform, consider your business needs, technical proficiency, and the level of customization you require. Many platforms offer free trials, allowing you to explore and determine which one aligns best with your business goals.