WeChat For Business – Ep.13

BY  WWW.ASHLEYTALKS.COM · 04/04/2017

This video is about WeChat for business. In particular about the WeChat functions that brands ( and businesses) can use to build a database of Chinese consumers, communicate with them effectively and sell to them long term.

So, how can brands leverage WeChat?

WeChat allows companies and brands to establish direct contact with customers. It’s an effective tool for engaging customers and offering customised services. Companies and brands need to understand these basic features of WeChat, and learn how to incorporate them into their marketing strategies.

• Information and Content

Official accounts of companies and brands must create informative content, including product information, useful tips, updated brand news, recent discounts, etc.

The content needs to be interesting and creative for users to be shared and expose the brand to new potential customers.

• Communication and Feedback

WeChat allows followers to directly communicate with brands and companies at any time, making WeChat the perfect platform for Customer Relationship Management (CRM). Customers can share their feedback and opinions to brands immediately through WeChat messaging. Users feel valued and important when they can contact a brand representative directly rather than having to go through the customer service or send an email.

• Incentives

To boost followers and shares, we recommend using incentives. By o ering a prize, users are more likely to become involved with your brand. Provide limited edition gifts or discounts – something that users cannot refuse. Customers will stay loyal to a brand that has more to o er than just content.

• Offline to Online

QR codes are convenient for brands and companies who need to direct consumers to their official WeChat accounts. We strongly recommend including your QR code in your online and offline promotional materials as a quick reference for customers.

WeChat now is regarded as one of the most powerful social media platforms in China for marketers. Brands can use WeChat as a tool to expand their market reach, establish an attentive customer service, launch e ective marketing campaigns, enhance salses and more with much lower budget than traditional approaches.

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