Week 14: How to Write a LinkedIn Article: The Only Guide You'll Need

Why do I need to publish on LinkedIn if I already have a blog?

Because it increases the number of people you can reach out to.

At BAMF, we maintain a blog that caters to avid readers, but we also publish on LinkedIn — through articles and LinkedIn newsletters like this one — because we know we have a lot of differentiated readers here as well.

So, what’s the main difference between a LinkedIn article and a normal article on your website?

Not a lot.

But on LinkedIn, you’re writing to give value to your followers. So, this means you follow a customer profile that takes into account your connections.

Also, you’re looking at slightly shorter articles for consumption on mobile devices and the like.

Given the constraints on LinkedIn, you would also need to strategize your formatting and the way you spread out your media.

It has to appeal to your target on audience, no matter which platform they’re on.

We have an entire guide dedicated to this topic on our main blog.

And, we also included an excerpt here, but you can read the rest of the article on our blog.

How to Write a LinkedIn Article: Let’s Talk About Value

“What should I write about?”

Anything really.

But, that’s not the question you should be asking when writing articles on LinkedIn.

The question should be:

“How do I give value to my readers?”

A lot of people use LinkedIn articles for traction, traffic, exposure, etc.

However, that comes after you’ve provided value to your potential readers.

Here are a couple of things you can keep in mind when picking out a topic for your next LinkedIn article.

Actionable Value

Actionable content is content that can help you take action and get results.

Say, for example, you wanted to talk about growth hacking in the B2B landscape, an actionable way of doing it is to give an instructional on how to get more leads using a particular piece of software.

This type of content packs a lot of value because it tells the reader exactly what they need to do to create for themselves.

Given our years of growth hacking, we’ve found that the most engaging types of content are actionable ones. These are also the pages that people frequently bookmark and share with other people.

Actionable LinkedIn articles include guides, instructional, how-to’s, etc.

Make sure you include a lot of screencaps to serve as examples and to make things easier for your reader to understand.

Inspirational Value

The plain-text founder story is probably one of the best examples of inspiring stories being used to provide value, and they shouldn’t just be limited to your LinkedIn posts.

If you have an inspiring story that you want to share, but find that it’s too long to be fit neatly in a LinkedIn post, consider using a LinkedIn article to share it.

This way you’ll have more space to tell your story and you can even include some media in between.

Inspiring stories work because they’re usually relatable.

However, note that you can just write about anything that inspires you, they still have to be relevant to your target audience so that the messaging will resonate better.

Examples

Growth hackers and prospects, alike, love real-life examples and case studies.

And, here’s why.

They’re relatable.

People want to hear about what could have happened to them, without taking the risk of doing it first.

These examples serve as real experiments that they can learn and get inspiration from.

When you add data to it, it becomes even more valuable.

Topic Ideas

Here are a couple of topic ideas that you can play around with to get you started with LinkedIn articles.

• Industry trends and how they affect your niche
• Instructions on how to perform specific tasks
• News
• Case studies
• Infographics
• Definitions
• Product and service guides
• Founder stories

Crafting a T…

>> Read the Rest of the Guide Here! <<

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