This Week in Marketing: Accelerate Your Strategy
By Tequia Burt, Editor in Chief of LinkedIn Ads Blog
It’s the biggest conundrum in B2B marketing: Teams are being asked to deliver results more quickly even as sales cycles get longer and resources get stretched. Three out of four CMOs say they are feeling greater pressure to prove ROI in the short term.
Is it any wonder that, according to new research from Pipeline360, 50% of B2B marketers won’t reach their goals this year? Budget and resource constraints are cited as the top barriers.
These are challenging times. Luckily, marketers are adapting and technology is lending a helping hand. For example, LinkedIn recently launched Accelerate campaigns, an AI-powered experience that helps you move faster and smarter with targeting, creative and bidding for ad campaigns. Another secret weapon, according to the Pipeline360 research mentioned above: sales and marketing alignment, a crucial ingredient for those who are achieving their goals.
For more insight and thought leadership to help your strategy rise above, here’s the latest top content for B2B marketers.
What to Read
B2B Marketing Budgets in 2025: Spend and Priority Trends (MarketingProfs): Reviewing new findings from Sagefrog’s 2025 B2B Marketing Mix Report, Ayaz Nanji breaks down key budget outlook trends for the coming year.
Generative AI in B2B Marketing: Transforming Buyer and Seller Roles (CMSWire): Luis Fernandez outlines the many ways in which AI technology is reshaping buyer journeys and marketing strategies. "Marketing teams will have to start marketing to bots — bots that make decisions based on data, reputation and reviews. Your brand will have to earn bots' trust."
Powering Personalization Through Signal-Based Marketing (Demand Gen Report): Intent data has become central to understanding and engaging customers, but Allie Kelly says it’s only the beginning. “At the end of the day, companies are marketing to people, and signal-based marketing empowers marketing teams to proactively tailor their efforts and reach the right prospects at the right time.”
Recommended by LinkedIn
Beyond the Pushbacks and Eye-rolls: Why Branding Faces Resistance in B2B and How Opportunities Get Missed (B2B Marketing): Most B2B marketers understand the vital importance of brand building. Why is it still often a struggle to get buy-in? Sue Mizera unpacks some of the reasons for pushback, which are not always invalid.
Most B2B Video Ads Fail to Gain ‘Adequate Attention or Drive Recall’ (Marketing Week): A study by the LinkedIn B2B Institute and Media Science found that, among users scrolling their feeds, “on average only 19% of participants both remember the advert and attribute it to the correct brand.” Hannah Rashbass explores why these video ads are failing to connect and shares tips for greater creative success.
What to Watch
Business decision makers are 40% more likely to consider purchasing a brand if their ad was seen as creative, shares our Yolanda Zaw. She talks about the importance of evoking emotion and highlighting unique points of view in this quick video on LinkedIn.
What to Know
One of the keys to accelerating your marketing strategy is being able to more quickly measure and demonstrate success. With that in mind, we invite you to register now for an upcoming LinkedIn Marketing Live event, What B2B Marketers Should Be Measuring Now, featuring experts from Zapier, Salesforce and LiveRamp alongside LinkedIn's Kaitlin Stich Bellay. It'll be streaming live on Thursday, October 24th at 2:00 PM ET.
Make sure to follow the LinkedIn for Marketing Blog for more insights.
OK Boštjan Dolinšek
Best-selling author: “Fast, Cheap & Viral”, Viral videos coach: 510M views, 80 Virals & counting, Ft. on Forbes, Content Creator
2moI feel a lot of B2B brands are missing the bus on the LinkedIn video opportunity.. it’s time to focus on creating share worthy content on LinkedIn because it’s not like B2C where we are selling plane tickets.. B2B is like selling the freaking plane and instead of making five follow-up phone calls over six months..let the content do the magic for you.. When your content on LinkedIn becomes part of audience’s lives, speaks to them.. earns their shares and engagement.. it keeps your brand relevant in their life.. so when you call or reach out you’re already relevant and it’s not a cold outreach Also it’s not about peddling your product videos as video content it’s about creating content which genuinely drives engagement.. the goal is not recall.. it’s about relevance.. it’s about keeping your brand alive in their lives and that happens with engagement the goal is not for them to see your content or get reach.. the goal is for them to save it.. screenshot it.. and share in their peer Whatsapp groups.. that’s the true goal so if you’re still sitting on the sidelines about content on LinkedIn it’s time to wake up because if you don’t.. your competition will
Event & Marketing professional | Creative Leader | Multi-Tasker | Driving Success Across Sales & New Projects . at Al Kharafi Group - Industrial sector , Egypt
2moThis perspective highlights the increasing pressure on B2B marketers to deliver rapid results despite longer sales cycles and limited resources. The reliance on technology, like LinkedIn’s AI-powered Accelerate campaigns, shows how automation and smarter tools can help address these challenges. However, the emphasis on sales and marketing alignment as a key to success is a crucial reminder that internal collaboration is just as important as external tools in achieving long-term goals and proving ROI. In today’s landscape, adaptability and strategic cohesion are essential for overcoming these barriers.
Absolutely! Leveraging Generative AI can truly elevate your marketing game—it's transformative! Our approach includes aligning content with the Customer Journey Mapping framework to enhance engagement. What innovative strategies are you exploring this year?
Coordenador de Saúde e Segurança do Trabalho -HS | Engenheiro Eletricista /Engenheiro de Segurança/ BPBunge bionergia
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