This Week in Marketing: Looking Out for Each Other

Too often, important annual observations are only briefly gestured at by brands. That’s why it was so refreshing to see that, even this far into Mental Health Awareness month, marketers are still thinking and making excellent content around the topic — and the particular role of marketing in relation to it.

Even more refreshing, marketers aren’t merely stopping at theoretical discussion. In the true spirit of Mental Health Awareness Month,  more of us than ever are sharing personal, passionate stories of our own mental health journeys and providing specific resources for helping other marketers navigate their own. 

Read on for marketing news, insights, and op-eds centered around mental health awareness, burnout prevention and connection building, and, of course, how to use what we learn to make us better marketers. And remember, whether it’s Mental Health Awareness month or not, you’re not alone.

Read on for the best of the LinkedIn Collective and beyond.

What to Read

Don’t Let Passion Lead to Burnout on Your Team (Harvard Business Review): Joy Bredehorst, Kai Krautter, Jirs Meuris, and Jon M. Jachimowicz provide a crucial reminder that just because you love your job doesn’t mean it’s not work — and urge all of us passionate professionals to work sustainably.

The Healing Magic of Connection (LinkedIn Collective): In this featured article for Mental Health Awareness month, Jennifer DaSilva gets honest about her personal kryptonite — loneliness — and passionately advocates for corporations to help their workers build community connections as a defense against it.

Share of Search Volume: a CMO’s New Best Friend (Marketing Week): Andrew Holland writes that “share of search volume is the mirror you hold up to your face to show you how well your marketing is cutting through the noise” in this highly helpful op-ed.

Overcoming the Biggest Startup Challenges of Today (LinkedIn Collective): In this prelude to the full live discussion on Driving Startup Growth in Today’s Macro Environment, happening on May 23, Tom Eschbacher outlines the three major emerging challenges facing startups today. 

What Marketers Should Keep in Mind When Adopting AI (Martech): In this recap of the recent MarTech Conference, Chris Wood provides a quick primer on how marketers should approach integrating AI into their processes going forward.

What to Watch

Last year, LinkedIn and Grammarly Business hosted a highly illuminating conversation on the significance of Juneteenth and the challenge of honoring the complex holiday as a brand, hearing from Ty Heath, Emily K. Graham, Gena Pemberton, Jason Rasario, and Justin Thomas Copeland. 

LinkedIn Collective just took a look back at a particularly brilliant section of the discussion with Emily K. Graham on how brands can navigate their relationship to complex cultural topics with thoughtfulness and sensitivity. 

What to Know

Though we all agree that it’s important to talk about mental health awareness in the workplace, it’s a complex and potentially sensitive topic. Before posting your own Mental Health Awareness content this year, take the time to carefully consider both what your audience wants from you and how you can deliver what they want in a sensitive manner that suits your brand.

To help you through this process, LinkedIn Insights Analyst Matthew Stupar dove into LinkedIn data to find out which mental health-related topics get the most engagement on LinkedIn:

Along with the most engaged-with hashtags:

If you’re interested in posting about Mental Health Awareness this month but you’re unsure where to start, consider creating content concerning:

For more insights on the latest in B2B marketing from the most engaged professionals working today, keep up with the LinkedIn Collective.