Weekly B2B Marketing Digest / Week 49
Hey! Welcome to our latest newsletter, a curated blend of the latest news in digital marketing, coupled with insights from top thought leaders on LinkedIn.
Before we get started:
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INSIGHTS FROM EXPERTS ON LINKEDIN
In a discussion on channel performance, Drew Neisser warns against oversimplifying ROI metrics. He highlights how brand investments fuel long-term success, using examples from Gusto and Allbirds to emphasize the interconnectedness of multichannel strategies. For CMOs, the takeaway is clear: align with sales, prioritize blended metrics, and avoid isolated data sharing.
Tuna Baysal reveals how multi-year retargeting efforts brought an enterprise lead back after years of silence. By leveraging engaging LinkedIn content alongside Google Ads, Tuna’s team captured the lead at a critical moment. The key? Consistent, high-quality touchpoints across formats and channels, proving the power of staying top-of-mind.
Garrett Mehrguth shares results after spending $1,900 on LinkedIn’s Thought Leadership Ads. While they didn’t drive new followers, they helped diversify Directive’s voice, amplify client testimonials, and broaden brand reach. With clear data comparing CPMs and reach, Garrett explains why this ad type is invaluable for promoting leadership and client stories.
Recommended by LinkedIn
Steffen Hedebrandt showcases the complexity of B2B sales through a 331-day journey with 12+ channels. His data visualization underscores the importance of omnichannel engagement, long sales cycles, and marketing-sales alignment. The solution? Revenue attribution, enabling teams to optimize efforts, measure ROI, and bridge marketing and sales seamlessly.
Kerry Cunningham dives into B2B buying group dynamics, revealing key drivers of decision-making. He explains how group size and prior vendor experience play critical roles, challenging the idea that buyers start from scratch. His insights underscore the competitive, collaborative nature of modern B2B sales journeys.
WHAT'S NEW IN THE INDUSTRY
Google Tag Manager introduces user-friendly consent settings to improve compliance with privacy regulations. A must-read for marketers navigating GDPR and CCPA.
New updates in Google Analytics allow enhanced use of Customer Match data, offering granular insights for audience targeting in B2B and B2C campaigns.
This guide shares practical tips for improving lead quality, from refining audience targeting to optimizing ad creatives and post-click experiences.
A deep dive into how Performance Max campaigns compare to traditional search campaigns, with actionable advice on minimizing overlap and maximizing results.
That's the scoop for this week! If you found this valuable and any useful insights caught your eye, feel free to share them with your network.
Until next week!
#ppc #paidads #demandgeneration #demandcapture #googleads #linkedinads #facebookads #twitterads #microsoftads #b2b #b2bmarketing #twitterads #brand #paidstrategy #marketingstrategy #paidtips
Digital Marketing Strategist | Helping Clients Reduce CAC by 30% While Increasing Sales by 34% Through Data-Driven Digital Marketing Strategies
2wDeivis Rupslaukis, staying updated is key! Those insights sound like gold for any marketing pro hustling in B2B. What catches your eye most?
Head Of Marketing at IBA | LinkedIn Certified Marketing Expert | B2B Growth Marketing | Enterprise SaaS
2wGreat overview as always. Thanks for the mention btw Deivis Rupslaukis 👍