WEEKLY NEWSLETTER
Welcome to the WASK’s Weekly Newsletter! Your reliable source for digital marketing, social media, and Artificial Intelligence updates. Stay informed, and stay inspired with us!
Google Ads Editor 2.8 Comes with AI-Powered Image Generation
Google has announced Ads Editor version 2.8. This new version offers AI-powered image generation, improved performance tools, and more. You can now create images with AI-powered text prompts and export data with Google Sheets.
Additionally, new features have been added, such as the ability to resize the error window, improved inventory control for video campaigns, and support for brand guidelines. However, support for older versions has been removed, requiring users to update. Google Ads Editor 2.8 aims to make campaign management more efficient, optimize ads , and improve creative production processes.
Google Announces New Ad Options for YouTube Shorts
Google has introduced new ad options to make it easier for brands to use Shorts videos in their promotions. The new features include tagged images and animated image ads that will be used in Shorts ads. Tagged ads show viewers a carousel of products by featuring a single image from the product feed. Animated image ads show product images in order on the screen.
Google has also introduced format purchasing controls that allow brands to run campaigns only in the Shorts feed. Google has added a new “Creator Partnerships” tab, citing the potential for increased performance by partnering with content creators.
This tab allows you to manage your influencer and partnership marketing activities centrally. Google also plans to add third-party sales metrics to measure the performance of Shorts ads.
TikTok Adds Next-Gen AI Video Creation Tools for Marketers
TikTok is introducing a new AI tool for marketers, allowing business users to create video clips using Symphony Creative Studio. The tool uses AI technology to generate video content from a product description or URL. With this new feature, TikTok allows brands to create videos that align with popular TikTok trends without requiring video creation knowledge.
It is also possible to add voice narration to videos and create content in different languages by adding digital avatars. TikTok’s new AI tools will enable brands to be more active on the platform and are modeled after the successful use of digital avatars in the Chinese market.
Ads Could Come to Threads in 2025, But Date Not Set Yet
Meta has reportedly been planning to add ads to its Threads app, but the company hasn’t given a specific date. Initially, it was announced that ads would only come to Threads once it reached one billion users. However, with Threads reaching 275 million active users, Meta is reportedly looking into adding ads early.
Meta said it doesn’t currently have any advertising or monetization features, and doesn’t expect Threads to be a significant source of revenue by 2025. However, the app’s growth and the rise of rival platform Bluesky suggest that Meta may be considering accelerating Threads’ development.
TikTok Expands Affiliate Marketing Program for Content Creators
TikTok has made an update that makes it easier for creators to earn commissions by adding affiliate links. Affiliate links from select partners can now be added to appear at the top of TikTok posts’ comments. Clicking on these links will take viewers directly to product pages.
This update expands TikTok’s affiliate program, allowing creators to include direct shopping links in their video content, and aims to increase TikTok’s shopping activity. TikTok already has existing affiliate options like Creator Marketplace, but this new feature will make it even easier for brands to connect with creators. While this offers a new promotional opportunity for brands, it also comes with some risks.
Google Announces Most Popular Products of 2024
Google has published the 2024 "Holiday 100" list, announcing the most searched products during this period. The most popular gifts were listed in the categories of fashion, accessories, home & garden, electronics, toys, beauty and health. Google also offered special collections such as "Retro-coded" and "Laidback Luxury".
This list provides both shopping tips for buyers and reveals trend changes for those doing market research. The products on the list attract attention, especially with the increasing search interest throughout the year, and provide valuable marketing information for brands.
Google Improves Curation Tools for Ad Agencies
Google is introducing new curation tools in Google Ad Manager to help agencies make media buying more efficient. These tools help agencies more easily reach the best publisher inventory and audience.
The new “curation” feature allows agencies to create curated bid packages with data segments and inventory from trusted partners like Audigent, IAS, LiveRamp, and Lotame. This eliminates the complexity of agencies managing payments and invoices across different data and inventory providers.
Curation aims to address the challenges of reaching the right audiences in digital advertising and streamlines programmatic buying processes for new formats like Connected TV. This innovation enables agencies to make more effective media buys, potentially saving money.