WEEKLY NEWSLETTER
Welcome to the WASK’s Weekly Newsletter! Your reliable source for digital marketing, social media, and Artificial Intelligence updates. Stay informed, and stay inspired with us!
Meta Expands Traffic Campaigns for Facebook Page Promotion
Meta has introduced a new feature that allows businesses to drive traffic directly to their Facebook pages through paid campaigns. Previously, this feature was only available for Instagram profiles.
Now, advertisers can optimize campaigns for Facebook page visits and target only Facebook, Instagram, or both platforms. This innovation allows for a more comprehensive social media traffic strategy and can increase organic engagement and follower count on both platforms.
The new feature is integrated into Meta’s Traffic campaigns. Advertisers can choose a conversion location of ‘Instagram or Facebook’ in their campaign settings and drive traffic to both platforms. At the campaign level, single image or video, carousel format, and call-to-action buttons like ‘Visit page’ can be used.
Google Shopping Adds New Features That Make In-Store Shopping Easier
Google has announced some new features for the holiday shopping season on its Google Shopping platform. These features include product price comparisons for searches made with Google Lens and listing products available in local stores.
When users take a photo of an item in-store, Google will show how much that item is selling for in nearby stores and similar products. This feature is made possible by the development of Google’s AI image recognition technology.
Google says this new feature will make it easier for shoppers to shop on-site by providing them with more information and confidence. Users will also be able to find the products they are looking for in stores near them via Google Maps.
Google is also expanding its payment options, allowing users to shop with new payment methods such as Afterpay and Klarna via Google Pay. These innovations aim to make in-store shopping easier and safer.
LinkedIn Shares New Tips for Increasing Ad Engagement
LinkedIn has shared some new tips for increasing the effectiveness of LinkedIn ads, based on research it conducted on the most successful campaigns in the last year. It was emphasized that brands should understand the interests of LinkedIn users and produce content that is appropriate for them.
It was stated that ads should create interaction by evoking emotional responses. LinkedIn stated that content that includes elements such as "Community and Interest" in particular receives more interaction.
It was also emphasized that ads should be visually striking and aesthetic, and that dynamic elements and contrasts are effective. It was suggested that brands should create a consistent identity and reflect this identity in all campaigns, posts, and updates.
Pinterest Introduces New Ad Options and Tips for the Holiday Season
Pinterest has introduced new holiday advertising options, launching a new hub called the Festive Season Hub to help businesses streamline their Pin advertising process.
Pinterest is introducing a “Special Offers” feature that lets advertisers add specific offer tags. These tags make it easy for users to spot offers like discounts, free shipping, and more.
Pinterest is also introducing a new automated advertising tool called “Performance+,” automating decisions like targeting, budgeting, and bidding. This tool helps campaigns run more efficiently.
All of these updates are included in Pinterest’s 2024 Festive Season Hub, which offers businesses a variety of tips to optimize their advertising process for the holiday season.
Snapchat Launches First "Sponsored Snap" Campaign
Snapchat has launched its first “Sponsored Snaps” feature, which it announced in September. The feature includes ads that are placed directly in users’ inboxes. The first campaign will promote the new film “Wicked” via a DM video message sent to Snap users 18 and older in the US. The video includes a message from actor Jonathan Bailey inviting viewers to watch the movie.
The placement of these ads in Snapchat’s inbox can be disruptive for users. Snap notes that while most users enjoy movies, not all users enjoy musicals. Since Snapchat is used as a private space for young people to have personal conversations, it’s possible that such ads may not be welcome.
However, for Snap, the feature could be a valuable opportunity for brands looking to reach its 443 million daily active users. However, it’s unclear how much users will engage with these types of ads and how they will respond to them.
YouTube Launches ‘Hype’ Feature to Support Small Creators
YouTube is launching a “Hype” feature to give small creators more visibility. The feature will allow users to assign “hype points” to videos from new and emerging channels, helping them reach more people.
The hype feature will apply to videos from creators who have been published for less than 7 days and do not have 500,000 subscribers. Users will be able to give “hype” three times a week, with plans to make it a paid option in the future.
YouTube is currently testing the hype feature with a small group of creators in Brazil, with a wider rollout expected in early 2024.
Instagram Is Testing a New Feature That Will Let Users Reset Their Recommended Content
Instagram is testing a new feature that will allow users to reset their recommended content. This feature will reset their recommended content in areas like Explore, Reels, and Feed, allowing users to get personalized recommendations again. However, Instagram will still store user activity and interest information for ad targeting.
Users can review the accounts they follow during the reset process and unfollow accounts that post content they no longer want to see. This feature will be especially useful if users feel like the algorithm is being too sensitive about content they’ve lost interest in.