This Week's Amazon News: Prime Big Deal Days Announced as Oct 8-9, Amazon Teams Up with PayPal, And More Updates from Accelerate!
Prime Big Deal Days 2024 is Returning on October 8-9
Prime Big Deal Days, Amazon's early holiday shopping event exclusively for Prime members, returns October 8-9, 2024, offering brands like LEGO, Samsung, and Disney an opportunity to showcase deals on seasonal products, home essentials, and popular toys, with new deals dropping as frequently as every five minutes during select periods.
Amazon Teams With PayPal as Buy With Prime Shoppers Jump 50%
Amazon announces significant enhancements to Buy with Prime, including PayPal integration and a 45% annual increase in orders through merchant websites. This expansion, along with improved supply chain services, could provide brands with new opportunities to increase sales and streamline operations when selling through Amazon or using its fulfillment services on their own platforms.
Amazon Introduces Amelia, an AI Assistant for Third-Party Sellers
Amelia is an artificial intelligence tool designed to help third-party sellers quickly resolve issues with their accounts and fetch sales and inventory data. Amazon said it’s launching the product in beta for select U.S. sellers, before introducing it more broadly later this year. It’s the latest generative AI tool from Amazon, which is using the technology across its retail portfolio.
Amazon Joins Hollywood’s Top Lobbying Group
Amazon joins the Motion Picture Association (MPA), reflecting its growing influence in the entertainment industry through Prime Video and Amazon MGM Studios. This move strengthens the MPA's lobbying power and could impact industry-wide policies on content protection, copyright, and market access, potentially affecting how brands interact with streaming platforms and create content partnerships.
Stay tuned for Envision Horizons' full Amazon Accelerate Recap on LinkedIn with expert insights on all the announcements!
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Meet up with the Envision Horizons team at Amazon unBoxed (October 14-16)! Join Laura Meyer and Todd M. Piechowski, MPA in the podcast studio to discuss the latest eCom news and brand success stories with industry experts. If you'll be in Austin and are interested in being a guest, please DM us as soon as possible to secure your spot!
Post From Peter Larsen :
I just got off the stage at the Amazon Accelerate conference, where we shared a dozen updates which included three new partnerships with Google, TikTok, and PayPal! Here are some of the highlights: - Faster Multi-Channel Fulfillment Delivery: We’re increasing the speed for Standard Delivery by 40% at no extra cost to merchants. - Delivery Estimates: Buy with Prime merchants will be able to display Prime real-time delivery estimates in their TikTok Ads. Merchants using Amazon MCF can show a dynamic delivery date on their website, in their Google Shopping ads and search results, and in their TikTok ads later this year. - Buy with Prime has seen incredible growth: so far this year, over 25% more brands and 45% more orders year-over year, driven by an average increase of 16% revenue per visitor. - Buy with Prime + PayPal: Next year, Prime members can link their PayPal and Amazon accounts to automatically receive their Prime shipping benefits on merchants’ websites. - Shopify: Prime members can purchase items with Prime and without Prime, together in one order on Shopify stores, increasing units per order and average order value for merchants. - Amazon DSP for Buy with Prime: Merchants can now launch campaigns that leverage signals from product views and purchases on Amazon.com combined with their own website’s shopping signals to drive traffic to their websites.
Post From Laura Meyer :
Here are some of my key takeaways from the panels at the Digiday Retail Media Strategies Summit: - Full funnel strategies help different media channels work more effectively together. Brand building has been a major topic in the industry over the past year, with a focus on driving incrementality. - Avoid focusing on flashy, supplementary KPIs. Show your leadership the true business impact. Don't get caught up in ROAS goals, reach, or similar metrics. The key question is: What is the business impact of the investment? - Brands need to understand attribution windows and dig into the details to ensure media spend is not being double-counted, especially when investing across multiple platforms. What brands really need to focus on is accurately tracking incrementality and using that data to justify spend. -There is a growing trend of using influencer creative in non-social ads. Brands are even incorporating influencer videos into their Amazon video ads and other platforms. -Affiliate marketing, especially for Amazon, is still a huge and often underutilized tool for brands.
Post From Maarja Anderson Hewitt :
Opening keynote at Accelerate centered around new features that aim to help sellers succeed beyond Amazon. As-in across their channels and other retailers. The biggest announcement: A partnership between Buy with Prime and PayPal. Starting next year, merchants can use prime delivery at PayPal checkout & link their PayPal and Prime accounts. Something they’ll only need to do once. Other updates of note: - Those who use Amazon multi-channel fulfillment (MCF) will now see faster delivery, from 5-day to 3-day. This was another update that resulted in an immediate round of applause from the audience. MCF allows FBA inventory to be used to also fill sales from other channels, like DTC and social. - Also, merchants using MCF will soon be able to harness it with Google - that new 3-day shipping speed will be highlighted on their Google Search ads. - Buy with Prime & TikTok: This fall merchants will be able to highlight Prime badge and use Buy with Prime on TikTok - New MK30 drone! Semi-autonomous electric drones that allow for delivery in 60 minutes or less. Their fastest delivery to date has been 13 minutes. I’m sorry - what?!? - Veeqo Profit Analyzer: Tracks profits, revenues, inventories, etc across your channels (free and available today) A lot of the announcements today involved new features and updates to Supply Chain by Amazon, Amazon Shipping, and Amazon Warehousing & Distribution - and how those services can now extend to off-Amazon channels.
Post From Liran Hirschkorn :
Amazon sees the writing on the wall: TikTok Shop has legs. We knew this was coming. It's exploding, especially with Gen Z. Consumers want fast, easy, reliable buying options within the platform. Amazon's response? Starting this fall, Amazon is rolling out a new feature for Buy with Prime sellers to showcase the Prime logo and its promise of fast, free delivery DIRECTLY on TikTok ads. These ads will spotlight Prime’s speed, predictability, and trustworthiness, guiding users straight to your e-commerce site for purchases. The integration could be a smart buy for sellers. It enables brands to reach TikTok’s massive audience while benefiting from the Prime customer experience, driving more traffic and sales to their own online stores.
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