Welcome to the #FylloFam, Semasio.

Today's an exciting day. Fyllo has agreed to acquire Semasio, a pioneer in unified targeting for digital marketing. This is hugely important to our mission to accelerate the economies of tomorrow.

That mission, and our laser-focus on what the companies leading those future industries will need to grow with confidence, is what has fueled Fyllo’s growth to date, and it’s how we think about what to do next.

We don’t want to make acquisitions just to get bigger. What matters is whether those acquisitions make us better.

Acquiring Semasio definitely does. 

We’re proud of the data solutions we’ve already built, including our Data Marketplace, which offers the leading ecosystem of cannabis and CBD purchase data. Fyllo’s dataset is the industry’s largest and most trusted source of cannabis and CBD purchase data, available for planning and activation across today’s leading Demand Side Platforms, Data Management Platforms, Supply Side Platforms and social platforms.

Semasio helps us take those capabilities to the next level in two important ways.

First, combining the companies will help us deliver even more sophisticated targeting and penetrating insights. And second, we’ll begin doing that on a global stage. Semasio is headquartered in Hamburg and offers unmatched data capabilities in 35 languages across 30 countries, through three types of targeting: audience, contextual, and brand fit.

What really excites us about putting these two great companies together is that we’re both building for the cookieless future, creating solutions that help our customers future-proof their data strategies and fortify long-term addressability.

Fit matters, and Semasio and Fyllo are a great fit. Both companies are already moving in the same direction and aligned on exactly what our customers need to win.

2022 is set to be biggest year of growth yet for Fyllo, and we’re excited about that. And not just because we’re getting bigger but because we’re getting better.  

Welcome to the #FylloFam, Semasio.