Welcome to the One Green Bean daily round-up of the Cannes Lions Festival of Creativity 2022
Well, day one kicked things off in style with some big Grand Prix winners and day two didn't disappoint either as we saw the very best in design and craft.
So sit back, relax with your iced latte (other beverages are available) and take in some of the most beautifully crafted work of 2022...
Penny: The Wish
Created by Germany's smallest discount retailer for its Christmas campaign, this epically beautiful film captures the loss of an entire generation during the pandemic and one mother's Christmas wish for her son to reclaim the youth he lost out on...
FlutWein: Our Worst Vintage
In 2021 floods destroyed the Ahr valley. A region known for its fine wines saw their most prized wineries in ruins and more than 130 people died. To raise money for those lost, the few bottles still intact were 'rebranded' using the very mud that caused chaos to become FlutWein - Flood Wine...
Sheba: Hope Reef
With our coral reefs dying at an alarming rate and governments not doing enough to preserve them, it was a cat food brand that decided to attempt the impossible send a message of 'HOPE' to the world...
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This Is Not America ft. Ibeyi
Cannes isn't just about advertising. The festival also celebrates the most creative individuals in the music industry and this year's big winner is a sensory overload and political statement...
Greenpeace: Los Santos +3C
With gaming continuing to grow and everyone's attention focused on the Metaverse instead of our own planet, Greenpeace decided to demonstrate the environmental disasters we all face with a takeover that introduces climate change into a video game...
Azgard9: CO2AT
The fashion industry continues to look for solutions that reduce the huge environmental impact it has on our world. But what if there was a way to not only reduced the carbon in our atmosphere but also create cleaner oxygen for us all through nothing more than an item of clothing?
Sandy Hook Promise: Teenage Dreams
Last but by no means least, the Sandy Hook campaign attempts to demonstrate the devastating effects of gun crime in the US with a powerful and tragically beautiful music video like no other. Rightly so it's been awarded multiple times across categories...
That's day two in Cannes all wrapped up. And as the Gutter Bar sore heads begin to wear off, we look forward to day three with Brand Experience & Activation, Creative Commerce, Innovation, Mobile and Creative Effectiveness winners all being announced...