The Well Newsletter #28

Hello and welcome to The Well, Planwell’s weekly newsletter, read by event marketing professionals around the world. Planwell is an event marketing agency trusted by dozens of small-team marketers from the best B2B brands. Learn more at Planwellco.com.

The difference between a good event and a great one? Flawless onsite execution. 🎯

Here’s our Planwell playbook for running things smoothly on event day:

- Morning huddle: start with a team huddle to review the day’s schedule, roles, and responsibilities. It sets the tone and ensures everyone is aligned.

-Create an “event hub”: set up a central point where staff can grab water, snacks, or take a quick break. Keeping your team energized is key to keeping things running smoothly.

-Live updates: use a group chat to send real-time updates to your team. Last-minute changes? No problem when everyone’s in the loop.

By keeping things organized and your team connected, you can focus on creating those standout moments for your attendees. 

Venue Recs: Denver ⛰️

Planning a field marketing event in Denver? Check out these venues:

• Puttshack - Located in Union Station, Puttshack offers a high-tech mini-golf experience combined with innovative technology, upscale food, and craft cocktails. It provides a lively and interactive setting, perfect for a fun and unique event. 
• Flight Club - Situated in downtown Denver, Flight Club features modern, interactive dart games in a stylish bar and lounge setting. This venue is ideal for a relaxed yet engaging event with a fun twist. 
• Root Down - Located in the trendy Highlands area, Root Down offers globally influenced dishes in a chic, converted filling station with stunning city views. The venue's unique and vibrant setting makes it perfect for a memorable private dinner. 
• El Five - Situated in the Highlands, El Five provides a stylish, eclectic ambiance with a menu featuring Mediterranean tapas and breathtaking skyline views. This rooftop restaurant's modern decor creates a chic atmosphere ideal for an upscale private dining experience. 
• Spuntino - Nestled in the Highlands, Spuntino provides an intimate, cozy setting with a menu featuring rustic Italian cuisine and handmade pastas. The restaurant's charming decor and warm ambiance make it an excellent choice for an intimate and elegant private dinner.

Goldcast Event Marketing Club

Event Marketers, you need to join Goldcast’s Event Marketers Club. It’s the best community for B2B marketers who run events to drive revenue. 

You’ll gain access to a diverse group of industry experts, unlocking invaluable resources, exclusive insights, and collaborative opportunities that keep you ahead in the ever-evolving landscape of event marketing. 

With features like a dedicated job board, location-based Slack groups for local networking, and monthly community events, members can expand their networks and stay current with the latest trends. 

Whether you're seeking to refine your expertise, broaden your connections, or access premium educational content, the Event Marketers Club is your essential support system for thriving in your career and making a significant impact in the realm of events.

Learn more about it here. 

Event Marketing Resources:

• An upcoming event for Marketers: MOPS-APALOOZA
• A unique swag idea: Custom sound machine
• A webinar on how to Master Planning your First Conference

Leave the planning to Planwell

We know how time-consuming it is to thoughtfully plan and execute corporate events, especially with limited bandwidth, a rigorous calendar, and no new headcount on the horizon.

That’s why Planwell exists. Our team specializes in planning three types of B2B events: Trade Shows, Field Marketing Events, and Conferences & Summits. Learn more here.