"We've always done it this way" kills marketing

What do you think the most underrated skill for a marketer to possess is? Curiosity, passion, creativity?

They’re all very important but the one that tops them all is unlearning. 

Unlearning the ways people have previously done things.

Imagine if every single brand did the same campaigns, week in, week out. What a boring world we'd live in.

The beauty of marketing is that we get to come up with fresh, new, intuitive ideas on a daily basis. Let’s dig into this:

📱 Trends, trends, trends

Audience preferences, technology, social media trends & market tendencies are constantly shifting. What worked last year may not work today. 

By continually testing new approaches, you stay agile & adapt to these changes. This adaptability allows you to seize upcoming opportunities & avoid snags that could sink your brand.

📝 Keeping your audience engaged 

Your audience expects personalised experiences. Testing new strategies allows you to understand your audience better & tailor your marketing efforts to their preferences. 

Whether it's through A/B testing of ad copy or experimenting with personalised email subject lines, trying new things helps you engage with your audience on a deeper level.

⭐ Staying competitive

Today, innovation is your competitive edge. When you test & try new things, you may discover untapped markets or innovative approaches that set you apart from the competition.

✍️ Continuous learning 

There’s no substitute for experience. Trying new things, even if they don't always succeed, provides invaluable learning opportunities. These lessons can inform your future strategies & help you grow as a marketer.

📊 It’s all about the data

Data should drive your decisions. When you test & try new things, you collect valuable data about what works & what doesn't. This data-driven approach enables you to make informed decisions rather than relying on gut feelings or outdated assumptions.

👀 Keeping it fresh

Your audience is bombarded with marketing messages every single minute. 

To cut through the noise, you need fresh approaches. Testing new ways of doing things keeps your marketing exciting, ensuring that your audience doesn't tune out.

In conclusion, test & try new ways of doing things to your heart’s content.

And make sure you’re tracking the results to inform what you do next.